Senior Search Optimization Lead (SEO/AEO/GEO)

Socket.dev; Roseland (NJ); On-site; USD 110,000 - 170,000; Full time

Job summary

ADP is seeking a Senior Manager of Search Optimization to drive SEO, AEO, and GEO strategies across traditional search and AI discovery channels. You will own meaningful workstreams from diagnosis through implementation, collaborating with Content, Product Marketing, Web, Engineering, Analytics, and agencies.

This IC role adapts to experience level within Senior Manager scope. You’ll build roadmaps, refine structured data, and guide teams toward measurable demand growth—beyond simple

Qualifications

• 3+ years of hands-on AEO/SEO experience in a fast-paced environment.
• Experience driving measurable results beyond rankings.
• Strong knowledge of crawlability, indexation, and structured data.
• Ability to work autonomously and partner with engineering teams.

Responsibilities

• Identify and prioritize opportunities across technical SEO, content, and architecture.
• Build roadmaps for SEO, AEO, and GEO tied to qualified traffic and revenue.
• Improve visibility across Google, AI overviews, and emerging AI discovery experiences.
• Conduct technical audits and translate findings into actionable requirements.

Skills

AEO/SEO

Technical SEO

HTML/CSS/JS basics

Data analysis

Cross-functional collaboration

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Profound

Writer

Job description

ADP is seeking a Senior Manager of Search Optimization to drive SEO, AEO, and GEO strategies across traditional search and AI discovery channels. You will own meaningful workstreams from diagnosis through implementation, collaborating with Content, Product Marketing, Web, Engineering, Analytics, and agencies.

This IC role adapts to experience level within Senior Manager scope. You’ll build roadmaps, refine structured data, and guide teams toward measurable demand growth—beyond simple