Manager, Search Optimization, spanning Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)

ADP, Inc.; Roseland (NJ); Hybrid; USD 87,000 - 162,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement savings match

Job summary

ADP, Inc. is seeking a Manager, Search Optimization to lead our SEO, AEO, and GEO initiatives across discovery channels. You will own meaningful workstreams from diagnosis through implementation, collaborating with Content, Product Marketing, Web, and Analytics teams.

You will optimize technical SEO, content strategy, and structured data to improve visibility across search engines and AI-powered answer experiences, enabling growth for business buyers.

Qualifications

• 3+ years of hands-on AEO/SEO experience in a fast-paced environment.
• Strong knowledge of crawlability, indexation, rendering, site architecture, internal linking, canonicalization, structured data, Core Web Vitals.
• Experience with Profound, Writer, Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush.
• Strong analytical self-sufficiency: move from data to hypothesis, action and business impact.
• Working knowledge of HTML, CSS, and JavaScript fundamentals and collaboration with developers.
• Clear written and verbal communication and autonomy.
• Curiosity about generative AI and AI-powered search visibility.

Responsibilities

• Identify and prioritize search optimization opportunities across technical SEO, content, site architecture, internal linking, structured data, brand, entity, and third-party authority.
• Build and execute SEO, AEO, and GEO roadmaps tied to qualified traffic, conversion, leads, pipeline, and revenue—not rankings alone.
• Improve ADP’s visibility across Google, AI Overviews, ChatGPT, Copilot, Claude, and other discovery experiences for AI agents.
• Conduct technical audits and translate findings into requirements for web and engineering partners.
• Use data to identify opportunities and measure visibility, citations, share of voice, and downstream conversion.
• Partner with CRO, Web, Content, and Analytics to improve high-intent landing pages and search journeys.
• Identify scalable opportunities across templates, taxonomies, structured data, internal linking, and programmatic content.
• Establish scalable search optimization standards, monitoring, and playbooks for non-technical marketers.
• Stay ahead of changes in search behavior and emerging AI discovery landscapes.

Skills

AEO/SEO experience

Technical SEO

Analytical mindset

HTML/CSS/JS fundamentals

Communication skills

Generative AI curiosity

Autonomy

Tools

Profound

Writer

Google Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

ADP is hiring a Manager, Search Optimization, spanning Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

We’re looking for a collaborative individual contributor who enjoys solving complex problems and helping ADP earn visibility with business buyers, search engines, answer engines, and AI agents. If you want broad scope, meaningful autonomy, substantial resources, and the opportunity to use evidence to discover and execute against growth opportunities, this role is worth a closer look.

As part of ADP’s Growth Marketing team, you will help grow qualified demand by improving how ADP is discovered, understood, cited, and recommended across traditional search, AI-generated answers, and emerging agentic experiences. You will independently own meaningful workstreams from diagnosis through implementation and measurement, partnering with Content, Product Marketing, Web, Engineering, Analytics, and agency teams.

This is an individual-contributor role. Manager or Senior Manager level will be determined based on experience and demonstrated scope.

What you’ll do

• Identify and prioritize search optimization opportunities across technical SEO, content, site architecture, internal linking, structured data, brand, entity, and third-party authority.

• Build and execute SEO, AEO, and GEO roadmaps tied to qualified traffic, conversion, leads, pipeline, and revenue—not rankings alone.

• Improve ADP’s visibility and citation presence across Google, AI Overviews, ChatGPT, Copilot, Claude, and other emerging discovery experiences—while ensuring content, data, and technical signals can be reliably accessed, interpreted, cited, and used by AI agents.

• Conduct technical audits, diagnose performance issues, and translate findings into clear requirements and acceptance criteria for web and engineering partners.

• Use search, audience, competitive, and AI-response data to identify opportunities and measure visibility, citations, share of voice, accuracy, qualified demand, and downstream conversion.

• Partner with CRO, Web, Content, and Analytics to improve high-intent landing pages and search journeys through structured experimentation.

• Identify scalable opportunities across templates, taxonomies, structured data, internal linking, and programmatic content, then drive them from requirements through implementation and quality assurance.

• Establish scalable search optimization standards, monitoring, measurement practices, and playbooks, and enable content and non-technical marketers to apply them effectively.

• Stay ahead of changes in search behavior, technology, and the competitive landscape, turning emerging developments into practical opportunities for ADP.

#LI-CS5

#LI-HYBRID

What you’ll need

• 3+ years of hands-on AEO/SEO experience, ideally in a technical AEO/SEO agency or similarly fast-paced environment, with a record of independently driving measurable results.

• Strong knowledge of crawlability, indexation, rendering, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and on-page optimization.

• Experience with tools such as Profound, Writer, Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and enterprise analytics or reporting platforms.

• Strong analytical self-sufficiency: you can investigate an opportunity and move from data to hypothesis, action, and business impact without relying on a dedicated analyst.

• Working knowledge of HTML, CSS, and JavaScript fundamentals, plus the ability to partner effectively with developers.

• Clear written and verbal communication, sound judgment, strong follow-through, and deep comfort operating with autonomy.

• Curiosity about generative AI and practical experience evaluating or improving visibility in AI-powered search and answer experiences.

• Persistence and pragmatism when navigating the systems, stakeholders, and dependencies of a large organization.

Bonus points for

• Experience with B2B, SaaS, fintech, payroll, HCM, or other complex consideration journeys.

• Experience with large enterprise websites, log-file analysis, SQL, experimentation, content operations, programmatic SEO, or AI-visibility platforms.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $86,600.00 - USD $161,600.00 / Year*
*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encouraging innovation, and values belonging. We’ve received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.