Manager Digital Marketing

Socket.dev; Roseland (NJ); Hybrid; USD 120,000 - 180,000; Full time

Job summary

ADP is seeking a Manager, Search Optimization to lead SEO, AEO, and GEO efforts across traditional and AI‑powered discovery. You will own meaningful workstreams from diagnosis to measurement in a highly collaborative Growth Marketing team, partnering with Content, Web, Product Marketing, and Analytics to drive qualified demand.

You will independently own roadmaps, optimize high‑intent journeys, and advance scalable standards while staying ahead of evolving search and AI landscapes.

Qualifications

• 3+ years of hands‑on AEO/SEO experience with measurable results.
• Strong knowledge of crawlability, indexation, rendering, site structure, and Core Web Vitals.
• Experience with listed SEO tools and enterprise analytics platforms.
• Analytical self‑sufficiency: move data to hypothesis and action without a dedicated analyst.
• Working knowledge of HTML, CSS, JS and collaboration with developers.
• Clear written and verbal communication; autonomous work style.
• Curiosity about generative AI and AI‑powered search visibility.
• Persistence navigating large orgs with stakeholders.

Responsibilities

• Identify and prioritize opportunities across technical SEO, content, site structure, internal linking, and data signals.
• Build and execute roadmaps for SEO, AEO, and GEO tied to traffic and revenue.
• Improve visibility across Google, AI overviews, and AI discovery experiences for AI agents.
• Conduct technical audits and translate findings into web/engineering requirements.
• Use data to identify opportunities and measure visibility, share of voice, and demand.
• Partner with CRO, Web, Content, and Analytics to optimize landing pages via experiments.
• Identify scalable opportunities across templates, taxonomies, and programmatic content; drive implementations.
• Establish scalable SEO standards, monitoring, and playbooks for non‑technical marketers.
• Stay ahead of changes in search and AI‑powered discovery and translate into opportunities.

Skills

Technical SEO

AEO/SEO experience

Analytical mindset

Autonomy

Communication

Generative AI interest

Stakeholder collaboration

Tools

Profound

Writer

Google Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

ADP is hiring a Manager, Search Optimization, spanning Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

We’re looking for a collaborative individual contributor who enjoys solving complex problems and helping ADP earn visibility with business buyers, search engines, answer engines, and AI agents. If you want broad scope, meaningful autonomy, substantial resources, and the opportunity to use evidence to discover and execute against growth opportunities, this role is worth a closer look.

As part of ADP’s Growth Marketing team, you will help grow qualified demand by improving how ADP is discovered, understood, cited, and recommended across traditional search, AI-generated answers, and emerging agentic experiences. You will independently own meaningful workstreams from diagnosis through implementation and measurement, partnering with Content, Product Marketing, Web, Engineering, Analytics, and agency teams.

This is an individual-contributor role. Manager or Senior Manager level will be determined based on experience and demonstrated scope.

What you’ll do

• Identify and prioritize search optimization opportunities across technical SEO, content, site architecture, internal linking, structured data, brand, entity, and third-party authority.

• Build and execute SEO, AEO, and GEO roadmaps tied to qualified traffic, conversion, leads, pipeline, and revenue—not rankings alone.

• Improve ADP’s visibility and citation presence across Google, AI Overviews, ChatGPT, Copilot, Claude, and other emerging discovery experiences—while ensuring content, data, and technical signals can be reliably accessed, interpreted, cited, and used by AI agents.

• Conduct technical audits, diagnose performance issues, and translate findings into clear requirements and acceptance criteria for web and engineering partners.

• Use search, audience, competitive, and AI-response data to identify opportunities and measure visibility, citations, share of voice, accuracy, qualified demand, and downstream conversion.

• Partner with CRO, Web, Content, and Analytics to improve high-intent landing pages and search journeys through structured experimentation.

• Identify scalable opportunities across templates, taxonomies, structured data, internal linking, and programmatic content, then drive them from requirements through implementation and quality assurance.

• Establish scalable search optimization standards, monitoring, measurement practices, and playbooks, and enable content and non-technical marketers to apply them effectively.

• Stay ahead of changes in search behavior, technology, and the competitive landscape, turning emerging developments into practical opportunities for ADP.

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Qualifications

What you’ll need

• 3+ years of hands‑on AEO/SEO experience, ideally in a technical AEO/SEO agency or similarly fast‑paced environment, with a record of independently driving measurable results.

• Strong knowledge of crawlability, indexation, rendering, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and on‑page optimization.

• Experience with tools such as Profound, Writer, Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and enterprise analytics or reporting platforms.

• Strong analytical self‑sufficiency: you can investigate an opportunity and move from data to hypothesis, action, and business impact without relying on a dedicated analyst.

• Working knowledge of HTML, CSS, and JavaScript fundamentals, plus the ability to partner effectively with developers.

• Clear written and verbal communication, sound judgment, strong follow‑through, and deep comfort operating with autonomy.

• Curiosity about generative AI and practical experience evaluating or improving visibility in AI‑powered search and answer experiences.

• Persistence and pragmatism when navigating the systems, stakeholders, and dependencies of a large organization.

Bonus points for

• Experience with B2B, SaaS, fintech, payroll, HCM, or other complex consideration journeys.

• Experience with large enterprise websites, log‑file analysis, SQL, experimentation, content operations, programmatic SEO, or AI‑visibility platforms.