Senior Search Marketing Lead: AI, Paid & CRO

EF Education First Ltd.; Boston (MA); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Four weeks paid vacation

Ten paid holidays

Competitive travel opportunities

401(k) with company match

Market-leading medical, dental, and视on

Vision insurance

Flexible Spending Accounts (FSAs)

Fertility care & family-building

Wellness reimbursements

Employee discounts on EF programs

Hybrid/remote work options

Office perks and events

Product discounts on EF travel and语言学校

Job summary

EF Education First Ltd. is seeking a driven Senior Manager, Search to lead EF’s Growth Marketing efforts across paid, organic, and AI-driven search.

You will own the acquisition strategy, oversee day-to-day search operations, and partner with web, content, and analytics teams to optimize visibility and landing-page performance. You will lead AI search initiatives, evaluate platform experiences, and build a testing roadmap to improve conversions and customer growth across EF Educational Tours, EF

Qualifications

• 5+ years of experience owning and executing paid-search campaigns in Google Ads and Microsoft Advertising.
• Hands-on experience evaluating and testing AI search and discovery experiences and translating findings into strategy.
• Experience using AI-driven paid-search capabilities to manage campaigns and improve performance.
• Demonstrated experience managing large-scale paid-search accounts focused on conversions and revenue.
• Strong CRO and landing-page improvement through structured testing and iteration.
• Experience partnering with or influencing SEO strategy to improve organic performance.

Responsibilities

• Own the search acquisition strategy and performance roadmap across paid, organic, and AI search.
• Lead day-to-day search ownership and collaborate with web/content stakeholders on visibility and landing-page relevance.
• Align search plans with paid media, organic, and owned-channel strategies.
• Build performance narratives, forecasts, and leadership-ready priorities.
• Own EF’s AI search and discovery strategy, evaluate AI platform experiences, and turn findings into a practical roadmap.
• Partner with SEO, content, web, analytics, and marketing teams to improve AI-driven discovery and visibility.

Skills

Paid search management

AI search experience

SEO collaboration

Analytics & data

Landing page optimization

A/B testing & CRO

Excel/Office

Cross-functional collaboration

Job description

EF Education First Ltd. is seeking a driven Senior Manager, Search to lead EF’s Growth Marketing efforts across paid, organic, and AI-driven search.

You will own the acquisition strategy, oversee day-to-day search operations, and partner with web, content, and analytics teams to optimize visibility and landing-page performance. You will lead AI search initiatives, evaluate platform experiences, and build a testing roadmap to improve conversions and customer growth across EF Educational Tours, EF