Senior Search Analyst: PPC Strategy & Insights

Socket.dev; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental insurance

Vision insurance

401K

Paid time off

Job summary

Spark Foundry in New York is seeking a Senior Search Analyst to oversee day-to-day search campaigns for assigned brands, monitor performance, and translate insights into actionable optimizations. You will collaborate with the manager to develop strategies and share recommendations with clients.

You will conduct keyword research, organize ad groups, build and QA campaigns in Prisma, manage budgets and bids, and monitor competitive landscapes.

Qualifications

• 1–2 years of paid search campaign development/management experience.
• Strong analytical thinking and data management skills.
• Experience with PPC and digital display advertising.

Responsibilities

• Gather and analyze keyword research to build new campaigns.
• Group keywords, develop ad copy and extensions with minimal direction.
• QA all campaign components before launch and manage budgets.
• Monitor performance trends and propose optimization plans.
• Prepare client-ready reporting and insights with visuals.

Skills

Paid search

Data analysis

PPC

Excel

Attention to detail

Tools

Search Ads 360

DoubleClick for Search

Google Trends

Auction Insights

Job description

Spark Foundry in New York is seeking a Senior Search Analyst to oversee day-to-day search campaigns for assigned brands, monitor performance, and translate insights into actionable optimizations. You will collaborate with the manager to develop strategies and share recommendations with clients.

You will conduct keyword research, organize ad groups, build and QA campaigns in Prisma, manage budgets and bids, and monitor competitive landscapes.