Senior Paid Media Analyst, Search & Commerce

Socket.dev; New York (NY); On-site; USD 66,000 - 102,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry in the United States (New York) is seeking a Senior Analyst to lead day-to-day search and Commerce media for assigned brands, developing and optimizing campaigns across Google, Bing, AMS, and more, while collaborating with managers to translate client objectives into actionable strategies.

You will monitor performance, gather keyword data, manage billing cycles in Prisma, and contribute to client reporting with clear insights and data visualizations.

Qualifications

• 1-2 years of paid media experience with a focus on Commerce.
• Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.
• Knowledge of Amazon, Walmart, Target platforms.
• AMS platform, AAP platform, Criteo, and/or Google Ads preferred.
• Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred.
• Experience working in a client-facing capacity.
• Experience using paid media to complement earned media campaigns and meet business objectives.
• Proficiency in MS Suite: Excel, Word, Microsoft Office, PowerPoint.
• Demonstrate critical thinking and problem-solving skills.

Responsibilities

• Build paid search/Commerce strategies across search engines, AMS, and applicable platforms.
• Monitor and optimize performance to meet business objectives.
• Gather and analyze keyword research necessary to build a new campaign.
• Group keywords into ad groups and develop relevant ad copy and extensions.
• Present recommendations and apply client feedback to keyword and copy proposal.
• Primary party responsible for trafficking approved plan into search engines.
• Generate paperwork for purchase authorization and secure vendor counter signatures.
• Monitor and manage monthly billing cycles and invoicing.
• Develop reporting and provide strategic insights with data visualizations.
• Participate in client status calls and present reporting.

Skills

Paid media

Media planning

Amazon platforms

Google Ads

Client-facing

Tools

MS Excel

PowerPoint

MS Word

Microsoft Office

Job description

Spark Foundry in the United States (New York) is seeking a Senior Analyst to lead day-to-day search and Commerce media for assigned brands, developing and optimizing campaigns across Google, Bing, AMS, and more, while collaborating with managers to translate client objectives into actionable strategies.

You will monitor performance, gather keyword data, manage billing cycles in Prisma, and contribute to client reporting with clear insights and data visualizations.