Senior Search Analyst & Campaign Optimizer

Socket.dev; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

Spark Foundry in Chicago is seeking a Senior Search Analyst to oversee day-to-day search media for assigned brands, including campaign development, activation, and optimization. You will work closely with your manager to communicate recommendations and ensure client objectives are met.

The role requires 1-2 years in paid search, strong analytical skills, and experience with PPC and digital display advertising. Proficiency in Excel and Office is essential to manage data and reporting.

Qualifications

• 1-2 years of experience in paid search campaign development/management/optimization using platforms like Google, Bing, Oath, etc.
• Strong analytical thinking and mathematical skills with the ability to manage data.
• Experience with PPC and digital display advertising and traditional media elements.
• Independent and team-oriented with strong initiative.
• Strong organizational and communication skills.
• Proficiency in Microsoft Office Suite with intermediate-to-advanced Excel skills.

Responsibilities

• Gather and analyze keyword research to build new campaigns.
• Develop and present keyword and copy proposals for client sign-off.
• Load approved buys in Prisma and manage trafficking of campaigns.
• Monitor budgets, pacing, and bid adjustments and optimize campaigns.
• Perform QA on all campaign components prior to launch.
• Generate reports and insights, with data visualizations for client meetings.

Tools

Excel

Job description

Spark Foundry in Chicago is seeking a Senior Search Analyst to oversee day-to-day search media for assigned brands, including campaign development, activation, and optimization. You will work closely with your manager to communicate recommendations and ensure client objectives are met.

The role requires 1-2 years in paid search, strong analytical skills, and experience with PPC and digital display advertising. Proficiency in Excel and Office is essential to manage data and reporting.