Paid Search Manager: Strategy, Budgets & Optimization

Socket.dev; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Spark Foundry in New York seeks a Paid Search Manager to steward search campaigns day-to-day for assigned brands, leading strategy and activation while guiding the Paid Search Analyst. You will work with the Associate Director on strategy, timelines, and clear communication of plans.

The role requires 3-5+ years in paid search, mastery of search platforms, certifications, and strong leadership and PM skills. SA360/Kenshoo experience preferred.

Qualifications

• 3-5+ years of paid search experience, ideally in an agency environment.
• Mastery of search platforms and reporting tools.
• Proven leadership ability and strong communication skills.
• Excellent project management and organizational capabilities.
• Certifications in search platforms (Google Ads, Microsoft Ads).
• Experience with SA360 or Kenshoo is preferred.

Responsibilities

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather research and data to formulate tactical plan development and recommendations.
• Lead client relationship with day-to-day contact and partner agencies.
• Provide direction to Search Analyst for keyword and audience research.
• QA and oversee trafficking of approved plan into search platforms.
• Oversee day-to-day budget and billing activity.
• Manage Search Analyst’s budgets, pacing and bid adjustments.
• Develop and recommend optimization and testing plans.
• Pull data for new business pitches and agency POVs.

Skills

Paid search experience

Search platforms mastery

Reporting tools

Excel proficiency

Leadership

Communication skills

Presentation skills

Project management

Initiative

Collaboration

Certifications (Google Ads)

SA360 / Kenshoo experience

Tools

SA360

Kenshoo

Job description

Spark Foundry in New York seeks a Paid Search Manager to steward search campaigns day-to-day for assigned brands, leading strategy and activation while guiding the Paid Search Analyst. You will work with the Associate Director on strategy, timelines, and clear communication of plans.

The role requires 3-5+ years in paid search, mastery of search platforms, certifications, and strong leadership and PM skills. SA360/Kenshoo experience preferred.