Paid Search Specialist: Analytics and Optimization

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 49,000 - 65,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k plan

Paid time off

Parental and family care leave

Job summary

Spark Foundry is seeking an Analyst, Paid Search to monitor and optimize search campaigns across Google, Bing, and Oath. You will participate in training programs and contribute to plan development through data-driven insights.

The role requires strong quantitative skills, proficiency in MS Office, and effective communication. Join a fast-moving team that values detail, teamwork, and timely delivery of results.

Qualifications

• Experience in SEM/paid media preferred.
• Strong quantitative skills and math proficiency.
• Proficiency in MS Suite: Excel, Word, PowerPoint.
• Strong verbal and written communication skills.
• Demonstrated critical thinking and problem solving skills.
• Ability to work within a team, handle multiple assignments, and meet tight deadlines.
• Detail oriented and demonstrable organizational skills.
• Timely delivery of all work.

Responsibilities

• Gather research to build a new campaign.
• Assist in data collection for plan development.
• Traffick approved plans.
• Monitor budgets, pacing, and bid adjustments.
• Monitor performance and competitive landscape.
• Optimize paid search to meet objectives.
• Develop optimization recommendations and testing plans.
• Use bid management tools and search platforms to build campaigns, run optimizations, pull reports, QA campaigns.
• Analyze data for reporting and insights.
• Maintain monthly billing cycle details.
• Resolve billing discrepancies with internal teams.
• Learn tools for reporting, analytics, and competitive analysis.
• Generate paperwork for purchase authorization and vendor signatures.
• Stay informed on search industry trends and new tools.

Skills

Analytical skills

SEM/paid media

MS Excel

Verbal & written communication

Critical thinking

Team player

Time management

Detail oriented

Tools

Google Ads

Bing Ads

Oath

Bid management tools

Google Trends

Benchtools

Job description

Spark Foundry is seeking an Analyst, Paid Search to monitor and optimize search campaigns across Google, Bing, and Oath. You will participate in training programs and contribute to plan development through data-driven insights.

The role requires strong quantitative skills, proficiency in MS Office, and effective communication. Join a fast-moving team that values detail, teamwork, and timely delivery of results.