Senior Search & Ads Strategy Lead

Similarweb LTD; New York (NY); On-site; USD 140,000 - 185,000; Full time

Job summary

Similarweb Ltd is seeking a Solution Business Manager, Search & Ads Intelligence in New York City to blend hands-on performance marketing with strategic product insight. You will partner with sales, account management, and customer success to win deals, deliver data-driven use cases, and help shape the roadmap as AI and SERP trends evolve.

You will leverage your SEO and paid media experience to advise clients on best practices, identify expansion opportunities, and translate insights into

Qualifications

• 6+ years hands-on experience in performance marketing (SEO + paid media).
• Experience across at least three channels: Organic SEO, PPC/SEM, Paid Social, Programmatic Display, Affiliate.
• Solid understanding of AEO and GEO and AI-generated results.
• Comfort building with AI; able to explain how you use AI tools.
• Strong analytical mindset; you dig into data and tell a story.
• Excellent communication and client-facing skills.
• Bias toward action and ability to operate with ambiguity.

Responsibilities

• Be the SME on search and paid media for clients and internal teams.
• Support deal cycles, RFPs, and renewals with practitioner credibility.
• Conduct discovery sessions on channel mix, budget allocation and challenges.
• Create tailored use case demos and data stories for marketers and agencies.
• Identify expansion opportunities within existing accounts.
• Advise on organic search strategy including AEO and GEO.
• Connect organic and paid insights for cross-channel budgeting.
• Develop client-facing reports and competitive audits powered by Similarweb data.

Skills

Performance marketing

SEO

Paid media

Client-facing

Data analysis

AI tooling

Presentation skills

Job description

Similarweb Ltd is seeking a Solution Business Manager, Search & Ads Intelligence in New York City to blend hands-on performance marketing with strategic product insight. You will partner with sales, account management, and customer success to win deals, deliver data-driven use cases, and help shape the roadmap as AI and SERP trends evolve.

You will leverage your SEO and paid media experience to advise clients on best practices, identify expansion opportunities, and translate insights into