Senior Salesforce Solution Architect – Platform & Data Strategy

CourtAvenue Inc.; California; On-site; USD 150,000 - 210,000; Full time

Job summary

GTX Solutions in Southern California is seeking a Salesforce Solution Architect to lead platform strategy and architecture across Marketing Cloud, Data 360, and related capabilities for a high-volume CRM program.

You will define architecture standards, oversee journey and integration builds, monitor costs, and mentor engineers, with travel as needed. A strong background in Salesforce Marketing Cloud is required.

Qualifications

• 8+ years in marketing technology architecture or CRM platform engineering.
• 5+ years hands-on with Salesforce Marketing Cloud.
• Experience designing integrations using APIs, Marketing Cloud Connect and data pipelines.

Responsibilities

• Own Salesforce platform strategy and roadmap across Marketing Cloud, Data 360 and related capabilities.
• Define architecture and configuration standards, including data extensions, automations, integrations and environment governance.
• Assess the current-state platform during transition: document journeys, automations, suppression logic and configuration, and identify risks and improvement opportunities.
• Oversee journey design and build so entry, exit, suppression and prioritization logic is sound, documented and testable.
• Design integrations between the customer data foundation, Data 360, Marketing Cloud and downstream channels including email, SMS and direct mail.
• Monitor and manage platform consumption, including Data 360 credits, and design cost-aware refresh and activation patterns.
• Oversee email deliverability, including domain and IP reputation, inbox placement and coordination with other senders on shared domains.
• Design automation for recurring program processes, such as incentive and offer updates, to reduce manual effort and risk.
• Establish QA and deployment standards and runbooks with the delivery team.
• Evaluate and recommend new platform capabilities, features and licensing, and lead the technical relationship with the platform vendor.
• Partner with the Customer Data Architect on data models, identity and audience inputs, and with CRM strategy and operations on requirements and send readiness.
• Guide and mentor solutions engineers and journey builders on the team.

Skills

CRM architecture

Stakeholder communication

Mentoring teams

Documentation

Education

Bachelor's degree in a related field

Tools

Salesforce Marketing Cloud

Marketing Cloud Connect

AMPscript/SQL

Data Cloud (Data 360)

APIs

Job description

GTX Solutions in Southern California is seeking a Salesforce Solution Architect to lead platform strategy and architecture across Marketing Cloud, Data 360, and related capabilities for a high-volume CRM program.

You will define architecture standards, oversee journey and integration builds, monitor costs, and mentor engineers, with travel as needed. A strong background in Salesforce Marketing Cloud is required.