Senior Business Analyst Salesforce CRM
Location: New York, New York (Hybrid - 4 days onsite)
Position Overview
We are seeking an experienced Senior Salesforce Business Analyst with 8+ years of expertise to lead requirement gathering, process optimization, and data management for our Salesforce CRM platform. The ideal candidate brings a deep understanding of sales cycles, pipelines, and funnels, combined with robust data analytics capabilities. You will work independently to bridge the gap between business stakeholders and technical execution.
Key Responsibilities
- Partner directly with business users and leadership to translate sales workflows and business needs into functional Salesforce CRM requirements.
- Manage, maintain, and analyze CRM data integrity to support sales funnels, pipeline tracking, and operational efficiency.
- Write complex SQL queries and build advanced Excel models (including VLOOKUPs, XLOOKUPs, and VBA Macros) to analyze performance metrics and operational trends.
- Leverage Python for data analytics, data hygiene, and automated reporting workflows where applicable.
- Serve as the primary liaison between business units and system developers, ensuring seamless delivery of system enhancements and fixes.
Qualifications
- Overall 15+ year of experience.
- Verifiable Trailblazer Profile
- Experience: 10 years of dedicated Business Analyst experience focused on Salesforce CRM implementations and enhancements.
- Domain Knowledge: Proven background in managing CRM data; experience within a financial services firm is strongly preferred.
- Sales Knowledge: Solid practical understanding of core sales processes, including sales cycles, pipeline stages, and funnel management.
- Data & Technical Skills:
- Advanced SQL skills for querying, data manipulation, and extraction.
- Expert-level Excel skills (VBA Macros, Lookups, Pivot Tables).
- Hands-on exposure to Python for data analytics and automation is a strong plus.
- Soft Skills: Excellent verbal and written communication skills with a proven track record of working independently alongside end-users and business stakeholders.