Senior Sales Lead, North America - Charlotte

DICE; Charlotte (NC); On-site; USD 120,000 - 140,000; Full time

Job summary

A leading entertainment technology company is seeking a Senior Sales Lead in Charlotte, North Carolina. In this role, you will build relationships with top venues and promoters, drive growth across North America, and lead new business initiatives. Candidates need experience in ticket sales, strong relationship-building skills, and proficiency in CRM tools. The position offers a competitive salary range from $120,000 to $140,000 and a dynamic work environment focused on innovation and diversity.

Qualifications

• Experience in a ticketing sales role.
• Excellent sales and commercial know-how.
• Great presentation and commercial modelling skills.

Responsibilities

• Identifying, negotiating and closing partnerships with venues and promoters.
• Educating the network about DICE.
• Driving the strategy for expansion into new cities.

Skills

Sales expertise

Network of venues and promoters

Relationship-building

Ability to work under pressure

Flexibility in fast-changing environments

Tools

Salesforce or similar CRM tools

Job description

Senior Sales Lead - Charlotte, North Carolina

Live shows make us feel good. They’re a time to hang with our friends, discover new artists or lose ourselves on a dance floor. We’re on a mission to bring all of this to more fans, more often – and this is where you come in.

We’re looking for a Senior Sales Lead to join our Sales team and build relationships with the best venues and promoters.

At DICE, you’ll be part of the company that’s redefining live entertainment. It's a place where you can be yourself, influence the culture, and create work that you’re proud of.

About the role

This is an exciting opportunity for an experienced commercial leader to join the team at DICE. You’ll be accountable for driving exponential growth amongst North America’s leading venues and promoters in the USA, Canada, and future expansion into Mexico. You will work closely with internal stakeholders in wider global markets to ensure all business opportunities are maximised, with a focus on regional expansion and new partnerships.

We know the power of live will never go away; you will be joining at a time when DICE’s legacy in the live space is coming into full force, helping our much‑loved partners innovate and grow.

We work with the best artists, promoters and venues in music and culture, like Club Space in Miami, Alexandra Palace in London, and SummerSmash in Chicago. You’ll form relationships with leading venues and promoters, helping them thrive with DICE.

The Senior Sales Lead will report to the Director of Sales, North America, and work as part of the Sales Leadership Team.

You’ll be

• Identifying, negotiating and closing partnerships with venues and promoters.
• Educating your network about DICE.
• Resetting the DICE brand in the market, working with the teams on creative ways to get DICE and the teams front and centre in each market.
• Thinking outside of the box to remain competitive and ahead of our competitors.
• Using our strategy to find new business for the team across lead generation, deal modelling, negotiation and closing.
• Driving the strategy for expansion into new cities within existing markets.
• Working with the Sales Operations team to fine‑tune processes, systems and reports to monitor growth.
• Working with Operations to make sure deals go smoothly. Working closely with Operations and Product to ensure seamless partner onboarding and execution.

You are

• Passionate, humble and talented.
• A fan of music and culture.
• Actively responsible.
• Comfortable under pressure.
• Flexible in fast‑changing environments.
• Strong relationship‑building capability.

You need

• Experience in a ticketing sales role.
• A network of potential partners and local knowledge of North American venues and promoters.
• Excellent sales and commercial know‑how.
• Great presentation skills and strong commercial modelling skills.
• Knowledge of Salesforce or similar CRM tools.
• Data‑driven decision‑making.
• Flexibility to travel to cities across North America.

About DICE

DICE is based throughout Europe, North America, Australia and India, and is rapidly growing worldwide. We’re constantly innovating to bring amazing products to fans, artists, venues and promoters.

We know that having a variety of perspectives makes us a better company – it's why we strongly encourage members of underrepresented communities to apply. Find out how we're creating a more diverse, equitable and inclusive DICE.

Our Benefits

The salary range for this position is $120,000 to $140,000. We note the salary information as a general guideline only, as actual compensation may vary from posting based on location. We will consider various factors to determine the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

Application process

Our process usually involves a quick chat on the phone, a task and an interview where you’ll meet the people you’ll work with. We’ll keep you fully informed along the way.

For information on how we use your data, please view our Candidate Privacy Policy.

We may use AI‑assisted tools to help analyse skills and experience. These systems function solely as decision‑support tools; they do not autonomously reject candidates or make final hiring decisions. Every application is subject to meaningful human oversight, with every hiring decision through the process being made by humans.

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