Senior Revenue Analytics & CRM Manager

Legends Global; Gainesville (FL); On-site; USD 110,000 - 140,000; Full time

Job summary

Legends Global is seeking a Manager, Data & Analytics to shape customer journeys by segments and build a data-driven strategy to increase revenue and fan engagement for the Ben Hill Griffin Stadium project.

This role analyzes, proposes, and leads CRM initiatives, supports BI tool deployment, and creates data visualizations and reporting, partnering with Florida Athletics and Legends stakeholders to align milestones and commercial outcomes in a high-visibility collegiate setting.

Qualifications

• 4+ years of data and analytics experience.
• Technical and strategic knowledge of Claude, Salesforce and marketing platforms.
• Attention to detail and quality assurance focus.
• Ability to collaborate cross-departmentally and synthesize inputs into a cohesive strategy.
• Exceptional at building relationships both internally and externally.
• Professional, positive, and proactive.
• Available to work game day and other events often outside of traditional business hours.

Responsibilities

• Serve as a strategic analytics partner to sales and marketing teams, delivering insights that inform revenue strategy and business decisions.
• Translate business objectives into analytical frameworks, identifying key drivers of revenue across acquisition, conversion, retention, and pricing.
• Lead the implementation, adoption, and optimization of standardized sales performance and analytics solutions across properties.
• Own and optimize the CRM ecosystem to support ticket sales initiatives.
• Design and manage lead flow and lifecycle processes from capture to progression.
• Drive CRM adoption and data governance standards across teams.
• Collaborate with marketing to execute targeted campaigns and audience segmentation.
• Analyze fan behavior and customer data to identify opportunities for engagement strategies.
• Support revenue planning including forecasting, pricing strategy, and inventory optimization.
• Deliver data-driven recommendations to leadership to improve prospecting and pipeline efficiency.
• Partner with analytics, data engineering, and technology teams to ensure data is structured for reporting and insights.
• Create executive-ready insights that communicate performance and strategic recommendations.
• Identify and implement process improvements and automation to scale operations.

Skills

Data analytics

Cross-functional collaboration

Strategic thinking

Tools

Claude

Salesforce

Marketing platforms

Job description

Legends Global is seeking a Manager, Data & Analytics to shape customer journeys by segments and build a data-driven strategy to increase revenue and fan engagement for the Ben Hill Griffin Stadium project.

This role analyzes, proposes, and leads CRM initiatives, supports BI tool deployment, and creates data visualizations and reporting, partnering with Florida Athletics and Legends stakeholders to align milestones and commercial outcomes in a high-visibility collegiate setting.