Data & Analytics Manager - Revenue, CRM & Fan Engagement

ASM Global; United States; Vor Ort; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

Legends Global is seeking a Manager, Data & Analytics to shape customer journeys and implement a data-driven strategy for the Ben Hill Griffin Stadium transformation project in Gainesville, FL. You will lead CRM initiatives, analytics, and reporting to boost revenue and fan engagement.

In collaboration with University of Florida stakeholders and Legends teams, you will design segmentation, forecast revenue, optimize pricing, and deliver executive-ready insights that influence sales and marketing

Qualifikationen

• 4+ years of data and analytics experience.
• Technical knowledge of Claude, Salesforce and marketing platforms.
• Attention to detail and quality assurance focus.
• Ability to collaborate cross-departmentally and synthesize inputs into a cohesive strategy.
• Excellent relationship-building and proactive attitude.
• Available to work game day and other events often outside of traditional business hours.

Aufgaben

• Serve as a strategic analytics partner to sales and marketing teams, delivering insights that directly inform revenue strategy and business decisions
• Translate business objectives into analytical frameworks, identifying key drivers of revenue performance across acquisition, conversion, retention, and pricing
• Lead the implementation, adoption, and ongoing optimization of standardized sales performance and analytics solutions across properties, ensuring consistent reporting, actionable insights, and alignment with business objectives.
• Own and optimize the CRM ecosystem, ensuring it is configured to effectively support ticket sales initiatives
• Design and manage lead flow and lifecycle processes, including lead capture, routing, assignment, and progression through defined pipeline stages
• Drive CRM adoption and usage across sales and marketing teams, establishing best practices for data entry, call logging, and opportunity management
• Maintain and enforce data governance standards, ensuring accuracy, consistency, and completeness of customer and pipeline data across CRM, ticketing, and reporting environments
• Collaborate with marketing to execute targeted campaigns, building and managing audience segments based on behavior, engagement, and lifecycle stage, and supporting campaign setup and performance tracking
• Analyze fan behavior and customer data to identify opportunities for audience segmentation, targeting, and personalized engagement strategies
• Support revenue planning initiatives, including forecasting, pricing strategy, inventory optimization, and segment projections
• Deliver data-driven recommendations to sales and marketing leadership to improve prospecting, pipeline efficiency, campaign effectiveness, and overall sales performance
• Partner with Florida and Legends Global analytics, data engineering, and technology teams to ensure data is structured, accessible, and aligned for reporting, modeling, and insights generation
• Create executive-ready presentations and insights that clearly communicate performance, trends, and strategic recommendations to senior leadership
• Continuously identify and implement process improvements and automation, reducing manual effort and enhancing scalability across sales, marketing, and analytics operations

Kenntnisse

Attention to detail

Cross-functional collaboration

Tools

Salesforce

Claude

Marketing platforms

Jobbeschreibung

Legends Global is seeking a Manager, Data & Analytics to shape customer journeys and implement a data-driven strategy for the Ben Hill Griffin Stadium transformation project in Gainesville, FL. You will lead CRM initiatives, analytics, and reporting to boost revenue and fan engagement.

In collaboration with University of Florida stakeholders and Legends teams, you will design segmentation, forecast revenue, optimize pricing, and deliver executive-ready insights that influence sales and marketing