Insights & Analytics Lead — Revenue & CRM Strategy

ASM Global; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k Plan

Paid Vacation

Job summary

Legends Global is seeking a Manager, Insights & Analytics to drive data strategy for the Tampa Bay Rays project. You will own data foundations, the CRM ecosystem, and insights that grow revenue across ticketing, sponsorship, and marketing.

Collaborate with Sponsorship, Ticketing, Marketing, and Rays leadership to translate objectives into analytics, build pipelines, dashboards, and ensure data quality and adoption.

Qualifications

• 4–6+ years in data analytics, BI, CRM, or revenue operations.
• Experience supporting sales, marketing, or revenue strategy with data.
• Experience managing CRM platforms, preferably Salesforce.
• Ability to translate business needs into analytical approaches.
• Proven ability to improve processes and drive adoption.
• Experience cross-functionally with business and tech teams.
• Understanding of customer lifecycle, pipeline, and campaigns.

Responsibilities

• Serve as strategic analytics partner to sales and marketing, guiding revenue strategy.
• Translate objectives into analytical frameworks and identify drivers of revenue.
• Develop dashboards and reporting for sales performance and pipeline health.
• Build data pipelines and models with data extraction/transform tools.
• Own and optimize Salesforce CRM to support ticket sales initiatives.
• Design lead flow and lifecycle processes with defined pipeline stages.
• Drive CRM adoption and data quality across teams.
• Enforce data governance for accuracy across CRM, ticketing, and reporting.
• Analyze fan behavior to identify audience segments and engagement strategies.
• Collaborate on targeted campaigns and track performance.
• Support revenue planning with forecasting and pricing strategy.
• Deliver data-driven recommendations to improve prospecting and sales performance.
• Collaborate with analytics, data engineering, and IT teams for reporting and insights.

Skills

CRM systems

Data analytics

Revenue strategy

Stakeholder collaboration

SQL

Tableau

Salesforce

Data modeling

Education

Bachelor’s degree in related field

Tools

SQL (Snowflake)

Fivetran

Coalesce

Python/R

Tableau

Salesforce

Job description

Legends Global is seeking a Manager, Insights & Analytics to drive data strategy for the Tampa Bay Rays project. You will own data foundations, the CRM ecosystem, and insights that grow revenue across ticketing, sponsorship, and marketing.

Collaborate with Sponsorship, Ticketing, Marketing, and Rays leadership to translate objectives into analytics, build pipelines, dashboards, and ensure data quality and adoption.