Revenue Marketing Director, Stadium Renovation

ASM Global; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and disability insurance

Paid vacation

401k plan

Job summary

Legends Global in Gainesville, FL seeks a Director of Revenue Marketing to lead GTM strategies that drive premium seating sales, donor engagement, and new revenue opportunities. You will partner with Florida Athletics and project sales to align marketing with milestones and revenue goals, delivering high-impact digital and traditional campaigns.

The role requires strategic vision and hands-on execution across email, digital advertising, and cross-functional collaboration to maximize ROI in a

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7-8 years of progressive marketing experience with revenue impact.
• Experience in collegiate athletics or live entertainment preferred.
• Proven track record of integrated marketing campaigns achieving measurable results.
• Experience with venue transformations or premium seating sales valued.

Responsibilities

• Develop and execute go-to-market strategies for premium seating products.
• Align marketing with project milestones and sales priorities.
• Establish KPIs (CPL, conversion, ROI) and monitor performance.
• Collaborate with Florida Athletics and Legends leadership.
• Lead cross-functional teams and manage agency/vendor partnerships.
• Oversee budgets and timelines; present ROI to leadership.
• Lead renovation email campaigns with audience targeting and calendars.
• Support digital advertising across paid search, social, programmatic, video.
• Develop audience segmentation insights for messaging.
• Test and optimize campaign creative, landing pages, and CTAs.
• Create content that communicates stadium renovation benefits.
• Leverage marketing tech stack (CRM, analytics, ticketing).
• Craft messaging for donors, alumni, and premium buyers.
• Lead donor communication programs to increase engagement.
• Develop events marketing for prospect events.
• Support TV, radio, print, outdoor campaigns.
• Ensure brand consistency with Florida Athletics standards.
• Coordinate with venue/hospitality on marketing materials.
• Serve as primary marketing liaison to Florida Athletics and Legends leadership.

Skills

Go-to-market strategy

Digital marketing

Lead generation

Campaign management

Stakeholder management

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

HubSpot

Google Analytics

Adobe Analytics

Salesforce

Ticketmaster TM1

Adobe Creative Suite

Excel

PowerPoint

Job description

Legends Global in Gainesville, FL seeks a Director of Revenue Marketing to lead GTM strategies that drive premium seating sales, donor engagement, and new revenue opportunities. You will partner with Florida Athletics and project sales to align marketing with milestones and revenue goals, delivering high-impact digital and traditional campaigns.

The role requires strategic vision and hands-on execution across email, digital advertising, and cross-functional collaboration to maximize ROI in a