Senior Retention Marketing Manager - Skincare | Beauty

DRMTLGY; Los Angeles (CA); On-site; USD 100,000 - 170,000; Full time

Job summary

An innovative skincare company is seeking a Senior Retention Marketing Manager to lead customer loyalty and retention strategies. This pivotal role involves managing retention programs, optimizing customer relationships, and leveraging data insights to drive key performance metrics. You will collaborate cross-functionally to ensure seamless execution of loyalty initiatives and enhance customer engagement. If you have a strong background in retention marketing and a passion for beauty and wellness, this is a fantastic opportunity to make a significant impact in a growing team.

Qualifications

• 7+ years of experience in retention or lifecycle marketing, preferably in beauty/wellness.
• Proven success in managing customer retention programs and familiarity with loyalty platforms.

Responsibilities

• Manage core retention programs, focusing on loyalty and subscription strategies.
• Design and analyze A/B tests to optimize retention program performance.

Skills

Retention Marketing

Customer Segmentation

Data Analysis

Project Management

CRM Platforms

A/B Testing

Tools

Klaviyo

Postscript

ClickUp

Job description

Senior Retention Marketing Manager - Skincare | Beauty

This range is provided by DRMTLGY. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $170,000.00/yr

Additional compensation types

Annual Bonus

DRMTLGY is a science-backed skincare company dedicated to the art of formulation and the science of skin. We craft cutting-edge formulas that are backed by research, reinforced by deep relationships in the dermatology community, and driven by the idea that safe, clinically effective skincare should feel like a luxury but be treated as a staple.

We are seeking a highly motivated and experienced Senior Manager, Retention Marketing with a proven track record in loyalty and retention strategies to join our dynamic and growing team. This critical role will own the strategy, execution, and daily operations of our customer retention programs, with a strong focus on loyalty programs, subscriptions, and referrals. You will leverage your deep understanding of customer segmentation, behavior, and consumer insights to optimize existing programs, identify new opportunities, and cultivate lasting customer relationships. This is a high-impact opportunity to shape our retention strategy and contribute to a data-driven culture.

Key Responsibilities:

1. Core Retention Program Management: Manage all aspects of core retention programs (loyalty and subscription), from strategy and execution to daily operations, including program design, rewards/offer setup and fulfillment, member services and communications, and ongoing optimization to drive key KPIs (enrollment, repeat rate, churn rate, LTV, ROI).
2. Programs Communications Strategy & Execution: End-to-end management of retention program campaigns encompassing all stages of the member/subscriber journey, from ideation and planning through execution across channels (website, email, SMS, app), and post-campaign analysis.
3. Testing & Optimization: Design, implement, and analyze A/B and multivariate experiments across all retention programs to optimize key performance metrics. Analyze results, present recommendations, and scale successful tests.
4. Data Analysis & Reporting: Monitor KPIs for all retention programs. Analyze data to identify trends, insights, and opportunities for improvement. Prepare regular reports and provide recommendations for optimization.
5. Referral Program Optimization: Lead strategy and execution of our referral program, including performance tracking, analysis, and optimization of referral conversion rates.
6. Cross-Functional Collaboration: Work closely with marketing, e-commerce, customer service, and product teams to ensure seamless integration and execution of loyalty programs.
7. Vendor Management: Manage relationships with third-party vendors, ensuring smooth operation and performance.
8. Competitive Analysis: Stay updated on industry trends, best practices, and competitor initiatives to identify opportunities for innovation and differentiation.

Qualifications:

• At least 7 years of retention or lifecycle marketing experience, preferably at a direct-to-consumer brand; beauty/wellness experience is a plus.
• Proven success in managing and growing customer retention programs; experience with loyalty and subscription platforms is strongly preferred.
• Familiarity with CRM platforms, email, SMS, and mobile apps; Klaviyo and Postscript are strongly preferred.
• Experience writing briefs and collaborating with creative teams.
• Strong project management and organizational skills, with familiarity with tools like ClickUp.
• Strong analytical skills with experience using data to inform decisions.
• Experience in high-growth, fast-paced ecommerce startups.
• Ability to work independently and collaboratively.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Personal Care Product Manufacturing

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