Senior Retention Marketing Manager

Posh Peanut®️; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading company in children's apparel seeks a Senior Manager of CRM to drive customer retention strategies across various channels. The ideal candidate will blend hands-on execution with strategic oversight, collaborating across teams to enhance customer engagement and loyalty. This role offers a competitive salary and the chance to work in a dynamic, fast-paced environment focused on creativity and growth.

Benefits

Life Insurance

Referral Bonus

Employee Discount

Paid time off

401(k)

Team building activities

Qualifications

• 5–8 years of experience in lifecycle, email, SMS, or retention marketing.
• Hands-on HTML/CSS skills a plus; comfortable QAing creative assets.

Responsibilities

• Lead end-to-end strategy for batch, automated, and transactional communications.
• Develop and maintain robust reporting across CRM programs and KPIs.

Skills

HTML

CSS

Project Management

Education

Bachelor's Degree

Tools

Klaviyo

Salesforce Marketing Cloud

Google Analytics

Job description

This range is provided by Posh Peanut️. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Posh Peanut is one of the fastest-growing DTC brands in the children’s apparel space, loved by millions of families around the world. We specialize in ultra-soft, premium bamboo apparel for babies, kids, and families—known for our bold prints, elevated details, and signature Päpook fabric. Built from a small LA-based business into a household name, we’re driven by creativity, passion, and the mission to make every moment with your little ones feel magical. If you’re excited by fast growth, big ideas, and building something extraordinary, we’d love to hear from you!

Location: Glendale, CA

Reports To: Head of CRM, Analytics & Retention

Position Overview

We’re seeking a Senior Manager of CRM to own the strategy, execution, and optimization of customer retention efforts across email, SMS, app notifications, and lifecycle touchpoints. This role will lead day-to-day retention initiatives while acting as a strategic thought partner to the Head of CRM, Analytics & Retention, supporting high-impact projects such as loyalty program development and customer segmentation frameworks.

The ideal candidate is both hands-on and strategic—comfortable coding emails, managing ESP transitions, analyzing performance, and optimizing campaigns for deeper engagement and long-term growth. You’ll collaborate across marketing, merchandising, e-commerce, product, and creative teams to ensure consistency in messaging and customer experience.

Key Responsibilities

Retention & Lifecycle Ownership

• Lead end-to-end strategy for batch, automated, and transactional communications across email, SMS, and app push.
• Expand lifecycle and winback programs using cohort, behavioral, and LTV data to increase purchase frequency and CLTV
• Lead content strategy and planning for retention channels, identifying revenue-driving stories that align with product launches, inventory insights, and promotional moments to maximize engagement and conversion
• Code and QA emails, SMS, and push notifications with attention to brand design and functionality
• Own campaign production workflows from ideation to deployment and post-send analysis, ensuring flawless execution

Loyalty Program & Strategic Support

• Serve as a thought partner to the Head of CRM, Analytics & Retention on the loyalty program structure, logic, and messaging
• Assist in building loyalty journeys and touchpoints across retention channels
• Support cross-functional efforts around reward tiers, customer milestones, and personalized offers

Cross-Functional Collaboration

• Partner with brand marketing, eComm, product, and merchandising to align retention campaigns with business priorities
• Drive content planning across retention channels to support product launches, campaigns, and seasonal moments
• Collaborate with creative and copywriting to develop customer-centric messaging and intentional storytelling
• Confidently manage multiple projects simultaneously across departments, aligning on deliverables and timelines

Performance, Analysis & Compliance

• Develop and maintain robust reporting across CRM programs and KPIs (opens, CTR, CVR, revenue, unsubscribe, etc.)
• Present key insights and campaign learnings to internal stakeholders, including creative and site merchandising teams
• Ensure compliance with CAN-SPAM, GDPR, CCPA, and TCPA regulations; manage suppression lists and deliverability health
• Experience with ESP migrations and vetting new tools to future-proof the retention tech stack
• Confidently interpret campaign and customer performance data to inform segmentation, messaging, and lifecycle strategies

Testing & Optimization

• Lead A/B testing roadmap across subject lines, creative, send time, segmentation, and CTA strategy
• Build advanced segmentation strategies for increased personalization and dynamic content delivery
• Optimize lifecycle, batch, and transactional performance based on customer behavior and KPIs

Qualifications

• 5–8 years of experience in lifecycle, email, SMS, or retention marketing for a DTC/eCommerce brand
• Hands-on HTML/CSS skills a plus; comfortable QAing creative assets
• Deep experience with ESPs (e.g., Klaviyo, Cordial, Salesforce Marketing Cloud, Zeta, Listrak, Iterable), SMS tools (Attentive, Postscript), and app push tools (Fuego, TapCart)
• Demonstrated success in building and scaling retention programs, loyalty initiatives, and automated workflows
• Advanced understanding of compliance (CAN-SPAM, GDPR, CCPA, TCPA) and email deliverability best practices
• A firm understanding of A/B testing practices & incrementality measurement
• Proficient in performance reporting tools (Excel, Google Sheets, Google Analytics, Looker/Tableau); confident in pulling insights and storytelling through data
• Strong project management skills and ability to manage multiple initiatives in a fast-paced, evolving environment
• Highly organized, detail-oriented, and proactive in identifying opportunities and driving execution
• Familiarity with Asana, Click Up, Jira, Slack, Photoshop, or design tools is a plus
• Life Insurance
• Referral Bonus
• Employee Discount
• Paid time off: vacation, sick, personal days, and observed holidays
• 401(k)
• Team building activities

Posh Peanut Inc. is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

Referrals increase your chances of interviewing at Posh Peanut️ by 2x

Inferred from the description for this job

Medical insurance

401(k)

Vision insurance

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