DIGITAL MARKETING MANAGER

Twenty Four Seven Hotels; Irvine (CA); Remote; USD 85,000 - 102,000; Full time

Job summary

Join a forward-thinking hospitality company as a Digital Marketing Manager, where you will lead innovative marketing strategies to enhance online presence and revenue across a diverse hotel portfolio. This role offers the chance to craft engaging content, optimize search engine rankings, and manage digital campaigns while collaborating with talented teams. With a focus on career advancement and a commitment to exceptional guest experiences, this opportunity is perfect for those passionate about digital marketing in the hospitality industry. Embrace the chance to make a significant impact in a dynamic and supportive work environment.

Benefits

Highly competitive salary

Opportunities for advancement

Comprehensive benefits including Medical, Dental, Vision, 401K

Paid Time Off and Sick Leave

Job training and development

Referral program and hotel discounts

Qualifications

• 4+ years of experience in digital marketing, including SEO and paid campaigns.
• Proven success in developing digital strategies and creating online content.

Responsibilities

• Lead marketing initiatives and boost online presence across hotel portfolio.
• Monitor and optimize brand website performance and search engine rankings.

Skills

SEO

E-commerce

Digital Marketing

Content Creation

Analytical Reporting

Budget Management

Education

4-year college degree in Marketing

Job description

Twenty Four Seven Hotels - Digital Marketing Manager

Twenty Four Seven Hotels is seeking a forward-thinking individual to join our corporate marketing team as a Digital Marketing Manager. We craft inspired workplaces that enable our associates to deliver exceptional guest experiences and maximize investor returns. This is an excellent opportunity to advance your career with a growing management company.

The Digital Marketing Manager is responsible for leading marketing initiatives, boosting online presence, and executing paid media strategies to enhance revenue across our hotel portfolio. This role is remote, based in California, Arizona, or other current markets.

Responsibilities:

• Improve hotel search engine rankings through link building, keyword-optimized copywriting, and content updates.
• Monitor and optimize the performance of brand websites, focusing on Conversion Rates, Referral Traffic, and Search Engine Rankings.
• Ensure all third-party hotel listings are optimized, current, and aligned with brand standards.
• Establish SEO guidelines, including keyword placement, headline effectiveness, and call-to-action strategies.
• Conduct regular search audits, technical website analysis, and competitive research.
• Develop and manage landing pages for campaigns in collaboration with Sales and Revenue teams.
• Implement integrated digital marketing strategies such as programmatic display, retargeting, paid search, and social media campaigns.
• Create content for online marketing campaigns.
• Manage distribution strategies among direct channels and OTAs to optimize search rankings and channel mix.
• Collaborate with Revenue teams to promote packages and offers through Travel Ads and co-op campaigns.
• Advise on paid placements and ad space for OTAs.
• Generate monthly and quarterly reports on marketing metrics, ROI, and revenue impact for stakeholders.
• Manage marketing budgets and monitor campaign performance for data-driven improvements.
• Support hotel management in responding to online reviews across all channels.

Requirements:

• Preferably a 4-year college degree in Marketing or a related field.
• At least 4 years of experience in digital marketing, including SEO, e-commerce, and paid campaigns.
• Proven success in developing digital strategies and creating online content.
• Familiarity with hotel website configurations, third-party booking software, and digital communication channels.
• Experience with e-commerce growth tracking and analytical reporting.
• Budget management experience.
• Ability to manage multiple brands and markets with a creative and analytical approach.
• Strong organizational, communication, and teamwork skills.
• Ability to build positive relationships internally and externally.
• Willingness to travel locally and overnight up to 30% of the time.

Salary ranges vary by location: $85,000 - $102,000 in California, and $75,000 - $92,000 in Arizona.

Our Perks:

• Highly competitive salary
• Opportunities for advancement
• Comprehensive benefits including Medical, Dental, Vision, 401K
• Paid Time Off and Sick Leave
• Job training and development
• Referral program and hotel discounts

About Twenty Four Seven Hotels: An entrepreneurial hospitality company focusing on upscale, lifestyle hotels, with a portfolio of 24 properties managed across major brands like Marriott, Hilton, and Hyatt. For more information, visit www.247hotels.com.

We are an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on disability, veteran status, or other protected categories. For California applicants, personal information collected during the application process will be used in accordance with state privacy laws.