Senior Retention Marketing Manager

Bulletproof 360; Seattle (WA); On-site; USD 150,000 - 165,000; Full time

Job summary

An established industry player is on the lookout for a Senior Retention Marketing Manager to spearhead customer engagement and maximize lifetime value. This role is pivotal in shaping the retention marketing strategy, focusing on subscription optimization and churn reduction. You'll lead a team, harness data-driven insights, and collaborate cross-functionally to elevate customer experiences. With a commitment to diversity and inclusion, this company fosters a culture of authenticity and innovation, making it an exciting place to grow your career in marketing.

Benefits

Performance bonus program

Generous time-off

Flexible schedules

Comprehensive health insurance

401k program with company match

Paid parental leave

Company paid disability insurance

Store discount & credit

Qualifications

• Proven experience in driving growth through retention strategies.
• Hands-on experience with subscription management tools.

Responsibilities

• Own and evolve the retention marketing strategy focused on subscription optimization.
• Lead and mentor the CRM Manager for high-quality campaign execution.

Skills

Retention Strategies

Lifecycle Marketing

Data Analysis

Segmentation

Email Marketing

SMS Marketing

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Klaviyo

Postscript

Shopify Plus

Skio

Job description

2 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Company Description

Bulletproof is an omni-channel content driven consumer products company. Bulletproof’s Brand Purpose is focused on functional nutrition, here to prove that better is closer than you think. We re-imagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover what better feels like.

Company Description

Bulletproof is an omni-channel content driven consumer products company. Bulletproof’s Brand Purpose is focused on functional nutrition, here to prove that better is closer than you think. We re-imagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover what better feels like.

Bulletproof is a team of experienced professionals working to make high performance a daily reality for everyone on the planet. While our culture is casual and our workplace flexible, the team is passionate, customer driven, meaningfully connected, smart, and results focused.

Our customers know that our coffee, beverages, food, and supplements are the purest you can get anywhere, and you can expect to feel a difference in how you perform the first time you experience them. Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive. Bulletproof coffee has developed a cult following across the nation as a drink that provides sustained energy, while also programming your body to burn fat for energy. In addition to providing convenient access to products through eCommerce, Bulletproof has also launched products in various nation-wide retailers (e.g. Whole Foods Market, Sprouts, Kroger).

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Job Description

Bulletproof is seeking a strategic and experienced Senior Retention Marketing Manager to lead the charge in growing customer lifetime value and maximizing the performance of our 8-figure retention business. Retention is core to our DTC success, and this role will own the strategic roadmap for lifecycle marketing across subscription, email, SMS, and post-purchase journeys—while managing a CRM Manager and collaborating cross-functionally.

You’ll bring a proven track record of driving measurable growth through retention strategies, with a strong understanding of how to scale both subscription and non-subscription customer relationships.

Additionally, this position requires a hands-on expert, using the tools and data that power high-performing lifecycle programs.

Key Responsibilities:

Strategy & Leadership

• Own and evolve the retention marketing strategy, with a heavy focus on subscription optimization, churn reduction, profitability and LTV growth.
• Lead and mentor the CRM Manager, ensuring high-quality campaign execution, performance tracking, innovation and ongoing learning.
• Build and manage full funnel lifecycle journeys across onboarding, replenishment, winback, and loyalty touchpoints.
• Proven experience driving measurable growth through strong Retention strategies.
  
  

Channel & Program Ownership

• Oversee all owned channel initiatives (email, SMS, and other post-purchase flows) and ensure they are tightly aligned with brand, product, and promotional priorities.
• Drive segmentation, personalization, and automation strategies to deliver tailored customer experiences.
• Lead the optimization of loyalty, referral, and proactive churn-prevention programs.
  
  

Collaboration & Integration

• Work closely with channel owners within the DTC team to align lifecycle marketing with merchandising and site experience.
• Partner with the Development team to support technical retention enhancements including subscription and loyalty flows.
• Align with Acquisition and Content leads to ensure a seamless customer experience from acquisition to retention.
• Collaborate cross-functionally with Brand Marketing team to ensure retention campaigns are compelling, cohesive, and on-brand.
• Collaborate with Finance to ensure retention strategies support business-wide profitability and contribution margin goals.
  
  

Insights & Optimization

• Own key retention KPIs including MRR, LTV, repeat purchase rate, churn, AOV and subscription take rate.
• Design and lead retention testing roadmap to improve messaging, offers, timing, and segmentation.
• Translate data into insights and strategic actions to improve performance across cohorts.
  
  

Qualifications

• Experience owning and leading the strategy for an 8-figure retention business, with a clear ability to drive sustainable growth through lifecycle programs.
• Must have hands-on experience with tools such as Skio (or equivalent subscription platforms), Klaviyo (email), Postscript (or comparable SMS tools) and Shopify Plus (ecommerce platform).
• CPG industry experience a must (ideally coffee or wellness categories).
• Strong track record of driving measurable growth through subscription and non-subscription retention strategies.
• Direct experience managing a subscription program, with a deep understanding of the drivers of subscription retention and growth.
• Proven ability to lead, manage cross-functional initiatives, and drive measurable business outcomes.
• Strong forecasting and analytical skills.
• Robust experience leveraging data and building actionable reports to inform strategy and optimization.
• Excellent communication, project management, and collaboration skills.
  
  

Additional Information

Annual base salary gross: $150,000 - $165,000. The base salary range represents the anticipated low and high end of the salary range for this position. The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.

Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

Referrals increase your chances of interviewing at Bulletproof 360 by 2x

Get notified about new Retention Marketing Manager jobs in Seattle, WA.

Sr. Marketing Manager; Engagment US, Amazon Flex

Bellevue, WA $112,800.00-$186,500.00 3 days ago

Sr Marketing Manager - Analytics, Amazon Flex

Seattle, WA $167,239.00-$218,561.00 2 days ago

Senior Performance Marketing Manager, Project Kuiper, North America B2C

Redmond, WA $128,600.00-$212,600.00 1 week ago

Senior Applied Science Manager, Automated Marketing and Experiences

Senior Engineering Manager - Full stack (Growth)

Seattle, WA $158,000.00-$223,000.00 4 days ago

Associate Manager, B2B Retention Marketing, DoorDash for Business

Sr. Marketing Manager, Brand Experience and Excellence

Seattle, WA $128,600.00-$212,600.00 2 weeks ago

Growth Marketing Manager, Amazon Pharmacy

Sr. Social Marketing Manager, Selling Partner Communities

Seattle, WA $108,800.00-$204,000.00 2 days ago

Integrated Marketing Manager, DashPass Retention

Sr. Marketing Manager, Creator Events, Creators

Integrated Marketing Manager, Merchant - Marketplace

Paid Search Marketing Manager, Amazon Business, SSR Acquisition

Seattle, WA $70,900.00-$151,700.00 5 days ago

Seattle, WA $100,000.00-$140,000.00 2 weeks ago

Senior Marketing Manager, Amazon Ads Marketing Adapt

Bellevue, WA $110,000.00-$235,200.00 2 days ago

Sr Marketing Manager, Paid Search (SEM) , Amazon Music

Seattle, WA $112,800.00-$186,500.00 4 days ago

Sr. Marketing Manager, Books Ads, Amazon Ads

TikTok Shop - Senior Product Manager, Marketing Automation

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.