HCP Promotions Senior Marketing Manager, Cardiovascular

Amgen; United States; Remote; USD 156,000 - 185,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to drive strategic execution for a flagship cardiovascular brand. In this pivotal role, you will collaborate with healthcare professionals to enhance disease awareness and promote effective patient engagement. You’ll lead innovative marketing initiatives, ensuring alignment with brand objectives while managing cross-functional teams. This position offers a dynamic environment where your contributions will significantly impact patient lives and the future of cardiovascular treatment. Join a company that values your professional growth and is dedicated to making a difference in healthcare.

Benefits

Comprehensive Employee Benefits

Retirement and Savings Plan

Flexible Work Models

Discretionary Annual Bonus Program

Stock-based Long-term Incentives

Award-winning Time-off Plans

Qualifications

• Doctorate with 2 years or Master's with 4 years in Marketing/Sales.
• Bachelor's with 6 years or Associate's with 10 years in Marketing/Sales.

Responsibilities

• Lead PCP strategy and execution for brand objectives.
• Design and execute promotional initiatives for PCPs.
• Manage program budgets and develop success metrics.

Skills

Marketing Strategy

Market Research

Brand Positioning

Communication Skills

Collaboration

Leadership

Education

Doctorate Degree

Master's Degree

Bachelor's Degree

Associate's Degree

High School Diploma/GED

Job description

Career Category Marketing Job Description Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

HCP Promotions Senior Marketing Manager, Cardiovascular What you will do

Let’s do this. Let’s continue to serve more patients. In this vital role the HCP Promo Senior Marketing Manager, Cardiovascular (Repatha), one of Amgen’s flagship and priority brands, will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.

In this vital role, you will be responsible for strategic execution of critical HCP Promotional communications planning and tactics to help deliver on the commercial success of Repatha with Primary Care Physicians (PCPs). This role will be evolving and evangelizing an in-depth understanding of PCPs to shape a cohesive communication plan to strengthen disease state awareness, drive deeper brand engagement and ultimately drive PCP adoption and patient acquisition and persistency through one-Cardiovascular and one-Repatha approach. This role will be leading a variety of critical initiatives that support field sales activities to deliver on Amgen’s customer centric vision.

Specific responsibilities will include:

• Co-lead overarching PCP strategy and execution to ensure that brand/business objectives are met across branded and disease state education initiatives
• Orchestrate content development aligning with insights and overall accountability for breakthrough creative assets, from brief to launch, including collaboration with field team for feedback and input
• Design and execute innovative health care professional promotional initiatives and tactics in alignment with brand strategic imperatives
• Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for PCPs
• Developing promotional messages, programs and sales force tools for PCPs (which may include visual aids, emails, speaker programs and congress materials)
• Work with Commercial Insights team to develop measurement plans and drive market research for materials and initiatives
• Coordinating the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, and consumer marketing ensuring responsible and effective communications
• Leading projects through the legal, regulatory, and medical review process
• Managing program budgets and developing metrics to ensure success of the promotional programs
• Engage with Key Opinion Leaders and the global marketing team to inform creation and flawless roll out of high impact, high value marketing tools
• Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative individual with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.
• Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires.
• Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
• Ability to exercise strong judgment and live up to the highest ethical standards.
• Excellent communication skills and self-awareness of leadership style
• Ability to build productive partnerships and collaborate effectively in a matrix organization.
• Experience coaching and developing talent

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team. careers.amgen.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

.

Salary Range

156,353.00 USD - 184,355.00 USD