Associate Director, Precision Retail Media Enablement

Publicis Group; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Publicis Groupe is seeking an Associate Director, Precision Retail Media Enablement to scale retail media expertise within the Precision practice. The role sits at the intersection of strategy, programmatic activation, and agency enablement across Publicis Media.

The Associate Director will translate platform capabilities into actionable guidance, create practical tools, and drive adoption across agency teams. Collaboration with PMX Partnerships and product groups is key.

Qualifications

• 5-8 years of experience in retail media, programmatic advertising, or related fields.
• Strong understanding of retail media networks, commerce platforms, audience activation, and measurement.
• Hands-on or strategic experience with DSPs and programmatic buying workflows (The Trade Desk, DV360, Amazon DSP, Instacart, Walmart DSP).
• Experience developing POVs, playbooks, training materials, or content to guide decision-making.
• Ability to translate complex industry developments into actionable guidance.

Responsibilities

• Support PMX retail media strategy across Publicis Media agencies.
• Develop clear playbooks, POVs, training materials, and activation guidance.
• Translate retailer, platform, and market developments into practical guidance for agency teams.
• Maintain working knowledge of DSP capabilities, programmatic buying models, and measurement approaches.
• Collaborate with PMX Partnerships and other internal stakeholders to enable adoption.

Skills

Retail media

Programmatic advertising

Digital media

Commerce media

Media strategy

Ad technology

Tools

The Trade Desk

DV360

Amazon DSP

Instacart DSP

Walmart DSP

Job description

Publicis Groupe is seeking an Associate Director, Precision Retail Media Enablement to scale retail media expertise within the Precision practice. The role sits at the intersection of strategy, programmatic activation, and agency enablement across Publicis Media.

The Associate Director will translate platform capabilities into actionable guidance, create practical tools, and drive adoption across agency teams. Collaboration with PMX Partnerships and product groups is key.