Senior Remote Veterinary Content & Customer Marketing Lead

Vetcove; United States; Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

100% remote within the USA

Medical, Dental, and Vision Insurance

Automatic 401k contribution

Employee referral program

At home office set up

Bi-annual company retreats

Open vacation policy

Equity

Monthly team events

Job summary

Vetcove in the United States is seeking a Senior Customer & Content Marketing Manager to own content programs for clinics, pet parents, and partners. You will partner with Product, Customer Success, Growth, and external partners to turn insights into engaging content.

You will manage projects end-to-end, from idea through launch, including writing communications, coordinating video production, and building a robust case study program that highlights customer success.

Qualifications

• 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company.
• Excellent writing and editing skills, with the ability to simplify complex topics for veterinary teams, pet parents, and partners.
• Experience taking content or marketing programs from concept through launch, with direct execution responsibility.
• Strong project management skills across multiple workstreams, deadlines, vendors, and review processes.
• Experience producing video content or coordinating production, including scripting and working with external creators.
• Strong relationship-building skills across Product, Sales, Customer Success, and external partners.

Responsibilities

• Own Clinic Communications: Plan and write communications about new features, offerings, and product updates; maintain a content calendar and voice.
• Build Our Case Study Program: Identify customer stories, interview clinics, capture results, produce case studies for websites and campaigns.
• Lead Clinic Engagement Programs: Develop programs that recognize and reward our clinic community; manage budget and vendors.
• Create Pet Parent Educational Content: Build videos and resources on topics like medication administration and at-home care; coordinate experts and production.
• Bring Content Into Our Products: Collaborate with Product to make resources available through Home Delivery and practice management platforms.
• Develop Partner Content: Turn product expertise from manufacturers and supply chain into educational resources.
• Build Scalable Content Processes: Create playbooks, templates, and an organized library; manage requests, reviews, publishing, updates.
• Support Vetcove's Brand Presence: Shape voice across website, social, and announcements.
• Measure and Improve Results: Track engagement, usage, and feedback to refine communications and prioritize initiatives.

Skills

Content marketing

Customer marketing

Project management

Writing & editing

Video production coordination

Job description

Vetcove in the United States is seeking a Senior Customer & Content Marketing Manager to own content programs for clinics, pet parents, and partners. You will partner with Product, Customer Success, Growth, and external partners to turn insights into engaging content.

You will manage projects end-to-end, from idea through launch, including writing communications, coordinating video production, and building a robust case study program that highlights customer success.