Senior Customer & Content Marketing Manager

Vetcove; United States; Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

100% remote within the USA

Medical, Dental, and Vision Insurance

Automatic 401k contribution

Employee referral program

At home office set up

Bi-annual company retreats

Open vacation policy

Equity

Monthly team events

Job summary

Vetcove in the United States is seeking a Senior Customer & Content Marketing Manager to own content programs for clinics, pet parents, and partners. You will partner with Product, Customer Success, Growth, and external partners to turn insights into engaging content.

You will manage projects end-to-end, from idea through launch, including writing communications, coordinating video production, and building a robust case study program that highlights customer success.

Qualifications

• 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company.
• Excellent writing and editing skills, with the ability to simplify complex topics for veterinary teams, pet parents, and partners.
• Experience taking content or marketing programs from concept through launch, with direct execution responsibility.
• Strong project management skills across multiple workstreams, deadlines, vendors, and review processes.
• Experience producing video content or coordinating production, including scripting and working with external creators.
• Strong relationship-building skills across Product, Sales, Customer Success, and external partners.

Responsibilities

• Own Clinic Communications: Plan and write communications about new features, offerings, and product updates; maintain a content calendar and voice.
• Build Our Case Study Program: Identify customer stories, interview clinics, capture results, produce case studies for websites and campaigns.
• Lead Clinic Engagement Programs: Develop programs that recognize and reward our clinic community; manage budget and vendors.
• Create Pet Parent Educational Content: Build videos and resources on topics like medication administration and at-home care; coordinate experts and production.
• Bring Content Into Our Products: Collaborate with Product to make resources available through Home Delivery and practice management platforms.
• Develop Partner Content: Turn product expertise from manufacturers and supply chain into educational resources.
• Build Scalable Content Processes: Create playbooks, templates, and an organized library; manage requests, reviews, publishing, updates.
• Support Vetcove's Brand Presence: Shape voice across website, social, and announcements.
• Measure and Improve Results: Track engagement, usage, and feedback to refine communications and prioritize initiatives.

Skills

Content marketing

Customer marketing

Project management

Writing & editing

Video production coordination

Job description

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year.

We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care.

About the Role

As a Senior Customer & Content Marketing Manager at Vetcove, you'll own the content and programs that keep veterinary clinics informed, engaged, and connected to Vetcove. From introducing new features and sharing customer success stories to developing educational resources for pet parents, you'll help our customers get more value from our products.

You'll partner closely with Product, Customer Success, Growth, and external partners to turn product updates, clinical expertise, and customer insights into useful, engaging content. You'll manage projects from idea through launch, including writing communications, coordinating video production, building our case study program, and creating thoughtful ways to recognize our clinic community.

This is an ideal role for a strong writer and organized project owner who enjoys both creative work and hands‑on execution. You'll have the opportunity to build new programs, shape how Vetcove communicates across its products, and create resources that make life easier for veterinary teams and pet parents.

What You'll Do

• Own Clinic Communications: Plan and write communications about new features, offerings, and product updates, helping clinics understand what's changing and how to take advantage of it. Maintain a consistent content calendar and voice across clinic communications.

• Build Our Case Study Program: Identify compelling customer stories, interview clinics, capture measurable results, and produce case studies for our website, sales materials, and marketing campaigns.

• Lead Clinic Engagement Programs: Develop and manage programs that recognize and reward our clinic community, including swag, food deliveries, and other thoughtful gestures. Own the budget, vendor relationships, logistics, and execution.

• Create Pet Parent Educational Content: Build a library of short, practical videos and supporting resources covering topics such as medication administration and at-home care. Manage scripting, coordination with veterinary subject matter experts, production, and review to ensure content is accurate and easy to understand.

• Bring Content Into Our Products: Partner with Product to make educational resources available through Vetcove's Home Delivery and practice management platforms, including CRM communications, mobile experiences and other clinic touchpoints.

• Develop Partner Content: Collaborate with manufacturers and supply chain partners to turn product expertise into useful educational resources for clinics and pet parents.

• Build Scalable Content Processes: Create content playbooks, templates, and an organized resource library that help teams find, reuse, and maintain approved content. Establish clear workflows for content requests, review, publishing, and updates.

• Support Vetcove's Brand Presence: Help shape Vetcove's voice across our website, social media, and external announcements, creating content that reflects our values, personality, and clinic community.

• Measure and Improve Results: Track content engagement, usage, and customer feedback to understand what's working. Use those insights to refine communications, improve educational resources, and prioritize new initiatives.

What We're Looking For

• 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company

• Excellent writing and editing skills, with the ability to make complex topics clear and adapt content for veterinary teams, pet parents, and partners

• Experience taking content or marketing programs from initial concept through launch, with direct responsibility for execution

• Strong project management skills, with the ability to manage multiple workstreams, deadlines, vendors, and review processes

• Experience producing video content or coordinating production, including scripting, working with subject matter experts, and managing external creators

• Strong relationship building skills and comfort collaborating across Product, Sales, Customer Success, and external partners

• Sound editorial judgment and attention to detail, including knowing when content requires expert input or review

• Comfort using engagement data and customer feedback to evaluate and improve your work

• Ability to work independently, bring structure to new initiatives, and balance creative ideas with practical execution

• A genuine interest in veterinary care and creating content that helps clinics and pet parents succeed

• Experience in animal health is a plus but not required

Benefits (Full Time Roles)

• 100% remote within the USA

• Medical, Dental, and Vision Insurance

• Automatic 401k contribution

• Employee referral program

• At home office set up

• Bi-annual company retreats

• Open vacation policy

• Equity

• Monthly team events

The typical base pay range for this role across the U.S. is: $100,000/year - $140,000/year + bonus + equity + benefits. There is a different range applicable to specific work locations. For Colorado, the salary range is: $110,000-$130,000 + bonus + equity + benefits. This salary range is a good faith estimate of what Vetcove may pay for this position at the time of posting. Actual compensation may vary based on skills, qualifications, and experience. The range reflects the base hourly rate or annual compensation (as applicable), and does not include bonus, equity or other incentives.

In addition to base compensation, Vetcove offers a comprehensive benefits package. Please refer to the “Benefits (Full Time Roles)” section above for more details.

Please note we are unable to sponsor work visas at this time.

Employment is contingent upon successful completion of a background check.

Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation. It is our policy to provide equal employment opportunity to all applicants in accordance with all applicable laws and regulations. If you require accommodations during the application or interview process, please let us know and we will make every effort to accommodate your needs.