Senior Programmatic Strategist

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 61,000 - 84,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption support

Wellness/Health reimbursements

Tuition Assistance

Flexible time off

Matching Gifts

Flexible working

'Work Your World' program

Employee Resource Groups

Job summary

Starcom is seeking a Senior Analyst, Programmatic, to lead planning and execution of programmatic campaigns for assigned clients. You will translate approved plans into builds and activations, deliver insights, optimize performance, and mentor junior team members.

You will plan, launch, and optimize across display, mobile, video, and social; communicate strategies to clients; support proposals; manage assets and IOs; develop client-facing reports; and stay ahead of industry trends including AI

Qualifications

• 1+ years of hands-on experience in programmatic media buying and campaign management.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms and familiarity with DMPs.
• Bachelor’s degree or higher preferred.

Responsibilities

• Plan, launch, and optimize programmatic media campaigns across display, mobile, video, and social.
• Communicate strategies, insights, and recommendations clearly to clients and internal stakeholders.
• Support inventory assessments and contribute to proposals for new client opportunities.
• Manage delivery of creative assets, insertion orders, and campaign artifacts for timely launches.
• Oversee campaign QA to ensure flawless implementation, pacing, and performance.
• Develop client-facing performance reports with actionable insights and strategic recommendations.
• Collaborate with internal teams and tech partners to resolve campaign issues.
• Apply advanced analytics and bid management techniques to maximize ROI and KPIs.
• Stay ahead of industry trends and participate in knowledge-sharing sessions to elevate team capabilities.
• Leverage AI-based tools to enhance Programmatic Activation efficiency.

Skills

Programmatic buying

Analytics

DSP platforms

Excel

Project management

Attention to detail

MS Office

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Yahoo DSP

Amazon DSP

DMPs

Job description

Starcom is seeking a Senior Analyst, Programmatic, to lead planning and execution of programmatic campaigns for assigned clients. You will translate approved plans into builds and activations, deliver insights, optimize performance, and mentor junior team members.

You will plan, launch, and optimize across display, mobile, video, and social; communicate strategies to clients; support proposals; manage assets and IOs; develop client-facing reports; and stay ahead of industry trends including AI