Programmatic Campaign Architect

Citibank (Switzerland) AG; Irving (TX); Hybrid; Confidential; Full time

Job summary

The Programmatic Campaign Analyst at Citi is responsible for the execution, optimization, and reporting of programmatic media investments within an in-house team. You will manage day-to-day campaigns, maintain brand safety, and support the Senior Manager in driving operational excellence.

Ideal candidates have 2-5 years in programmatic media, strong hands-on DV360 experience, and solid analytics skills to derive performance insights and inform bidding strategies.

Qualifications

• 2-5 years of programmatic media experience focused on execution and optimization.
• Strong analytical skills and ability to derive insights from data.
• Hands-on experience with DV360 and programmatic platforms.

Responsibilities

• Execute and optimize programmatic campaigns across platforms.
• Monitor performance daily and provide initial insights.
• Create and review reports; ensure brand safety and quality.
• Collaborate with agencies and internal teams to align objectives.
• Perform QA checks on setups and trafficking.

Skills

DV360

Programmatic

Analytics

DSPs

Education

Bachelor's degree

Tools

Amazon DSP

Yahoo DSP

Job description

The Programmatic Campaign Analyst at Citi is responsible for the execution, optimization, and reporting of programmatic media investments within an in-house team. You will manage day-to-day campaigns, maintain brand safety, and support the Senior Manager in driving operational excellence.

Ideal candidates have 2-5 years in programmatic media, strong hands-on DV360 experience, and solid analytics skills to derive performance insights and inform bidding strategies.