Senior Manager, Programmatic

Mars United Commerce; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

A leading commerce firm is seeking a Senior Manager, Programmatic, to develop and execute programmatic media strategies in a hybrid remote environment. Responsibilities include overseeing campaign execution, mentoring team members, and collaborating to align media strategies with business goals. Candidates should have a minimum of 5 years in programmatic advertising, strong presentation skills, and a proactive approach to campaign optimization. This role requires experience with DSP platforms like The Trade Desk and Amazon DSP.

Qualifications

• 5+ years of experience in programmatic advertising.
• Hands-on experience with media buying in DSPs.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Own programmatic media activation strategy and oversee campaign execution.
• Direct and train teammates on campaign management and optimization.
• Lead strategies for audience segmentation and inventory selection.

Skills

Programmatic advertising experience

Media buying in DSPs

Presentation skills

Campaign optimization

Audience targeting

Strategic thinking

Mentoring abilities

Strong attention to detail

Collaboration skills

Tools

The Trade Desk

DV360

Amazon DSP

Job description

We’re looking for a Senior Manager, Programmatic to work in a hybrid remote capacity from one of the Mars United Commerce hub locations. Experience with platforms such as The Trade Desk, Walmart DSP, Amazon DSP, or other demand-side platforms is required.

Candidates must reside in a commutable distance to our Dallas or Chicago office.

PRIMARY RESPONSIBILITIES:

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands‑on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
• Deliver high‑quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager

SKILLSETS REQUIRED:

• 5+ years of experience in programmatic advertising
• Hands‑on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Proactive campaign monitoring, optimization, and performance‑based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Self‑starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.
• Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.