Senior Programmatic Growth Lead

Darkroom; New York (NY); Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness benefits

401(k) with company match

Job summary

Darkroom, a leading growth marketing firm, is hiring an Associate Director, Programmatic to build and lead its programmatic capability within Paid Media. You’ll scale Amazon DSP, CTV, OLV, and RMNs, while flexing into Paid Social when needed to drive business outcomes for high-growth brands.

This is a senior, strategic, hands-on role reporting to the Paid Media Managing Director, with emphasis on building systems, processes, and client-ready narratives that demonstrate incremental impact from

Qualifications

• 6-8+ years of programmatic media experience.
• Deep experience with Amazon DSP.
• Strong experience planning/activating CTV and OLV campaigns.
• Experience with Retail Media Networks and audience-led media.
• Hands-on Paid Social across Meta/TikTok/Reddit/Pinterest.
• Ability to connect programmatic to business outcomes and budget decisions.
• Strong client communication and ownership mindset.
• Comfort operating in a remote, fast-moving environment.

Responsibilities

• Build Darkroom's programmatic media capability across Amazon DSP, CTV, OLV, RMNs, display, and high-impact media.
• Lead strategy, planning, activation, optimization, and measurement for programmatic campaigns.
• Serve as the internal subject matter expert for Amazon DSP, retail media, streaming video, and DSP-based media.
• Develop test plans linking investment to business outcomes, beyond impressions or platform metrics.
• Collaborate with Analytics to design incrementality tests and lift studies.
• Build client-facing narratives around programmatic within the growth system.
• Evaluate programmatic partners, publishers, DSPs, RMNs, and measurement vendors.
• Establish SOPs, QA, pacing rules, and reporting expectations.
• Educate the broader Paid Media team on programmatic strategy and capabilities.
• Help define the long-term roadmap for building a programmatic practice at Darkroom.
• Work with Shadow product to enhance the programmatic backbone.
• Step in on Paid Social campaigns when programmatic priorities are light.

Skills

Programmatic media

Amazon DSP

CTV/OLV

Retail Media Networks

Paid Social

Client communication

Strategy development

Incrementality testing

Job description

Darkroom, a leading growth marketing firm, is hiring an Associate Director, Programmatic to build and lead its programmatic capability within Paid Media. You’ll scale Amazon DSP, CTV, OLV, and RMNs, while flexing into Paid Social when needed to drive business outcomes for high-growth brands.

This is a senior, strategic, hands-on role reporting to the Paid Media Managing Director, with emphasis on building systems, processes, and client-ready narratives that demonstrate incremental impact from