Programmatic Strategy Lead

Wwshemi; New York (NY); Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health, dental, vision coverage

401(k) with company match

Job summary

Darkroom seeks an Associate Director, Programmatic to build and lead its programmatic capability within Paid Media. You will develop expertise across Amazon DSP, CTV, OLV, and RMNs, while also acting in Paid Social when needed.

The role emphasizes strategy, measurement, and client leadership, with a path to shape a new function from the ground up. Remote-friendly, fast-moving environment in a growing agency.

Qualifications

• 6-8+ years of programmatic media experience in agency or high-growth brand.
• Deep experience with Amazon DSP.
• Strong experience planning or activating CTV and OLV campaigns.
• Experience with Retail Media Networks and audience-led media environments.
• Hands-on Paid Social buying across at least two of Meta, TikTok, Reddit, or Pinterest.
• Ability to build programmatic strategies that connect to business outcomes, incrementality, and budget decisioning.
• Comfort building test plans, media forecasts, budget recommendations, and client-facing measurement readouts.
• High ownership mindset to build systems and SOPs for a new function.

Responsibilities

• Build and lead Darkroom's programmatic media capability across Amazon DSP, CTV, OLV, RMNs, display, and high-impact media.
• Lead strategy, planning, activation, optimization, and measurement for programmatic campaigns across key client accounts.
• Serve as the internal SME for Amazon DSP, retail media, streaming video, connected TV, online video, and programmatic buying strategy.
• Develop test plans that connect programmatic investment to business outcomes.
• Partner with Analytics to design incrementality-minded test structures across geo holdouts and lift studies.
• Build client-facing narratives around programmatic's role in the growth system.
• Evaluate programmatic partners, publishers, DSPs, RMNs, and measurement vendors.
• Establish programmatic SOPs, QA standards, pacing rules, and reporting expectations.
• Collaborate with Creative to define channel-specific creative requirements.
• Create case studies proving programmatic's incremental impact.
• Educate the broader Paid Media team on programmatic strategy, terminology, platform capabilities, measurement expectations, and client use cases.
• Help define the long-term roadmap for building a programmatic practice inside Darkroom.
• Work with Shadow product team to enhance Shadow's programmatic backbone.
• Step in on Paid Social campaign management when programmatic priorities are lighter.

Skills

Amazon DSP

CTV

OLV

Retail Media Networks

Programmatic media

Paid Social

Client communication

Ownership mindset

Test design

Incrementality testing

Tools

Amazon DSP

Job description

Darkroom seeks an Associate Director, Programmatic to build and lead its programmatic capability within Paid Media. You will develop expertise across Amazon DSP, CTV, OLV, and RMNs, while also acting in Paid Social when needed.

The role emphasizes strategy, measurement, and client leadership, with a path to shape a new function from the ground up. Remote-friendly, fast-moving environment in a growing agency.