Senior Programmatic Growth Lead

Jobtailor; California (MO); On-site; USD 90,000 - 140,000; Full time

Job summary

Jobtailor is seeking a senior programmatic media professional in the United States to lead programmatic buying initiatives, optimize campaigns and mentor a growing team. The role requires strong DSP expertise and a data-driven approach to strategy and optimization.

You will collaborate with account and media teams to drive cross-channel opportunities, stay ahead of platform capabilities, and ensure best practices across campaign setup, QA and performance reviews.

Qualifications

• 3–4+ years of self-managed DSP experience (The Trade Desk, DV360, Amazon, Roku OneView DSP, VerizonDSP, Amobee, etc.)
• Ability to interpret campaign performance across geo, device, demos, behavioral, creative and targeting layers
• Hands-on execution experience across CTV, Native, Proximity targeting, PMP, Audio/Video, SSP direct deals
• Proficiency in Excel is required
• Experience training, mentoring and managing team members
• Proven command of ad-server or ad-operations technologies (e.g., Doubleclick)

Responsibilities

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
• Support programmatic sales and growth by serving as programmatic partner to all account and media teams
• Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
• Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
• Stay current on platform features and techniques for activating, measuring and optimizing media programs
• Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
• Support the development of process standards and train team members on the how and why
• Oversee and execute campaign set-up of programmatic buys in DSPs
• Oversee and execute campaign QA process
• Assist traders to manage program pacing and performance
• Troubleshoot issues on all pre-production and live campaigns
• Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth
• Support traders in developing skills to identify optimization and growth recommendations
• Support account team in delivering regular performance and optimization updates
• Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Skills

Programmatic media buying

Team leadership

Data-driven optimization

Excel proficiency

Ad operations knowledge

Campaign performance analysis

Tools

DoubleClick

Campaign Manager 360

Display & Video 360

The Trade Desk

DV360

Job description

Jobtailor is seeking a senior programmatic media professional in the United States to lead programmatic buying initiatives, optimize campaigns and mentor a growing team. The role requires strong DSP expertise and a data-driven approach to strategy and optimization.

You will collaborate with account and media teams to drive cross-channel opportunities, stay ahead of platform capabilities, and ensure best practices across campaign setup, QA and performance reviews.