Programmatic Media & Social Marketing Lead

Jobtailor

Arizona

On-site

USD 110,000 - 170,000

Full time

14 days+

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Job summary

Jobtailor in the United States is seeking a Senior Media Strategist to develop and lead cross-channel media strategies ensuring brand alignment and integrated campaigns. You will guide media partners, translate business insights into actionable plans, and drive senior-level collaboration.

The role requires strong leadership, expertise in digital marketing, omni-channel experiences, and excellence in stakeholder communication.

Qualifications

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
Subject-matter-expert knowledge of digital or social marketing industry and practices.
Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
Effective communication and presentation skills; able to present to all levels of leadership.
Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

Responsibilities

Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
Socializes media proposal and recommendations to partners and/or management to include senior executives.
Ensures that all necessary client media plans are implemented correctly and in a timely manner.
Manages highly complex budget plans.
Communicates status with management and internal/external partners as necessary.
Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
Effectively directs agencies to ensure alignment with goals and prioritization.
Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.