Senior Digital Media Strategy & Programmatic Lead

Jobtailor; New Jersey; On-site; USD 150,000 - 230,000; Full time

Job summary

Jobtailor seeks a senior leader to drive programmatic and paid social strategy across multiple inventory types in a New Jersey-based role. You will structure and lead a team of strategists, partner with agencies, and guide digital activations through effective delivery paths.

The ideal candidate will own innovative programmatic strategies, oversee planning, and align with stakeholders across media, technology, and operations to achieve KPIs.

Qualifications

• Bachelor's degree or four+ years of work experience.
• Six+ years of relevant programmatic media experience.
• Experience with analysis and reporting.
• Experience leading projects across multiple stakeholders.
• Experience managing a high-performing team.
• Fluency in data-driven targeting and reach strategy.
• Experience managing teams of at least five people and maintaining morale through change.

Responsibilities

• Lead digital, programmatic, and paid social strategy, execution, and optimization across all inventory types.
• Structure, build, and lead a team of strategists executing programmatic and paid social activations.
• Partner with agency teams to enable digital activations through effective delivery paths.
• Keep internal leadership educated on emerging technologies and evolution of programmatic buying.
• Engage and influence stakeholders across media implementation, technology, and operations.
• Own, develop, and execute innovative programmatic and paid social strategies.
• Oversee campaign planning and activation to meet standards and KPIs.
• Partner with media partners on product roadmaps and expanding capabilities.
• Collaborate with Brand, Business, Search, Social, Analytics, and agency media leaders.
• Collaborate with Operations, Experience, Technology, and CRM partner units to improve digital experiences.
• Inform internal teams about programmatic technology, marketplace developments, technology options, and creative/audience approaches.

Skills

Team leadership

Data-driven targeting

Campaign optimization

Stakeholder engagement

Presentation skills

Interpersonal skills

Collaboration

Education

Bachelor's degree or four+ years of work experience

Tools

Google Campaign Manager

LiveRamp

Adobe AAM

Epsilon

Acxiom

IAS

DoubleVerify

Moat

Facebook/Instagram

Twitter

Job description

Jobtailor seeks a senior leader to drive programmatic and paid social strategy across multiple inventory types in a New Jersey-based role. You will structure and lead a team of strategists, partner with agencies, and guide digital activations through effective delivery paths.

The ideal candidate will own innovative programmatic strategies, oversee planning, and align with stakeholders across media, technology, and operations to achieve KPIs.