Senior Paid Social Director

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking an Associate Director of Paid Social for its Spark Foundry team in New York. The role focuses on developing and optimizing paid social campaigns, collaborating with the Social Manager to drive strategic social initiatives, and leading the social team to meet client objectives.

You will oversee budgeting, performance analysis, and implementation across campaigns while mentoring team members and contributing to new business efforts.

Qualifications

• 5+ years of full-cycle paid social media experience, preferably in an agency environment.
• Experience applying social marketing to brand-building and direct response initiatives.
• Demonstrated team management experience and leadership capabilities.
• Knowledge of syndicated research tools.
• Familiarity with third-party ad serving technologies.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Demonstrated critical thinking and problem solving abilities.
• Solid verbal and written communication skills.
• Polished presentations skills are a must.
• Ability to work successfully with teams on multiple projects under tight deadlines.

Responsibilities

• Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
• Leverage social best-practices across all social tactics
• Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
• Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
• Continuously expend and develop skills by participating in ongoing training, workshops, etc.
• Support any new business pitches and related work as required
• Responsible for managing and developing social team in day-to-day workflow and career progression

Skills

Paid social management

Team leadership

Analytics & measurement

Budget management

Client communication

Quantitative reasoning

Strategic thinking

Presentation skills

Multi-project coordination

Tools

Syndicated research tools

Third-party ad serving technologies

Job description

Publicis Groupe is seeking an Associate Director of Paid Social for its Spark Foundry team in New York. The role focuses on developing and optimizing paid social campaigns, collaborating with the Social Manager to drive strategic social initiatives, and leading the social team to meet client objectives.

You will oversee budgeting, performance analysis, and implementation across campaigns while mentoring team members and contributing to new business efforts.