Senior Programmatic Analytics Lead

The Trade Desk; New York (NY); Hybrid; USD 109,491 - 145,500; Full time

Job summary

The Trade Desk is a global technology company leading the independent platform for digital advertising. We analyze large datasets across CTV, audio, and retail media to improve campaign performance and implement data‑driven optimization.

Join a global team solving complex challenges in real‑time data processing and identity resolution, with opportunities to influence media investment strategies and enterprise‑level solutions in New York.

Qualifications

• Bachelor's degree in Economics, Finance, Political Science or related field and three years of experience.
• Three years of experience applying quantitative modelling and forecasting principles including bid optimisation and ROAS forecasting.
• Experience extracting, querying and manipulating large datasets using Vertica, STATA, SQL, Tableau, Power BI or DB Visualizer.
• Ability to design advanced data visualization frameworks and dashboards for stakeholders.
• Proficiency in Excel for large‑scale data analysis, VBA, macros, pivots and advanced lookups.

Responsibilities

• Integrate and analyze large‑scale programmatic advertising datasets to identify patterns in audience exposure, delivery efficiency, and campaign performance.
• Develop analytical frameworks to evaluate cross‑platform advertising exposure and attribution.
• Design testing initiatives to evaluate platform capabilities and configurations with QA and performance validation.
• Collaborate with engineering teams to deploy solutions including bidding algorithms and optimization logic.

Skills

Quantitative modelling

Financial forecasting

Cross‑platform data analysis

Data visualization

Client-facing presentations

Education

Bachelor's degree in Economics/Finance/Political Science

Tools

Vertica

STATA

SQL

Tableau

Power BI

DB Visualizer

Job description

The Trade Desk is a global technology company leading the independent platform for digital advertising. We analyze large datasets across CTV, audio, and retail media to improve campaign performance and implement data‑driven optimization.

Join a global team solving complex challenges in real‑time data processing and identity resolution, with opportunities to influence media investment strategies and enterprise‑level solutions in New York.