Senior Product Marketing Strategist: Security Solutions

M.C. Dean; Tysons (VA); On-site; USD 78,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, vision, life, and DIS

Paid time off

Tuition reimbursement

401k Retirement Plan

Military Reserve pay offset

Paid maternity leave

Job summary

M.C. Dean, headquartered in Tysons, Virginia, is seeking a Product Marketing Specialist to join the Security and Electronic Systems (SES) unit.

You will translate complex engineering and security capabilities into clear value propositions, drive GTM plans, and enable sales across federal, local, and commercial customers. In this role you will collaborate with Product Management, Engineering, R&D, and field teams to develop marketing collateral, launch assets, and campaign content, while shaping

Qualifications

• Bachelor’s degree in marketing, communications, business or a related field.
• Minimum of 6+ years of experience in product marketing, technical marketing, B2B marketing, sales enablement, product management support, market research, or a related role.
• Ability to understand technical products, services, or solutions and translate them into clear customer-facing value propositions.
• Strong writing, editing, presentation, and project coordination skills.
• Experience developing marketing collateral, sales enablement tools, campaign content, or launch materials.
• Comfort collaborating with cross-functional teams and managing multiple priorities in a deadline-driven environment.
• Working knowledge of market research, competitive analysis, buyer personas, ICP development, customer journey mapping, and go-to-market planning.

Responsibilities

• Develop strategic marketing plans for assigned products or product lines using primary and secondary market research, competitive analysis, pricing insights, customer engagement, and business planning to identify target segments, buyer needs, market dynamics, and growth opportunities.
• Maintain buyer personas, ideal customer profiles (ICPs), buying-process insights, customer pain points, and competitive intelligence for assigned solutions.
• Synthesize customer feedback, win/loss insights, and voice-of-customer input to inform positioning, go-to-market plans, and product-line roadmaps that drive adoption and differentiation.
• Lead product and solution launch by aligning strategy, product and sales readiness, pricing, campaign timing, contributors, approvals, communications, and deliverables with Product Management and Marketing & Communications.
• Define launch success metrics and monitor post-launch performance, adoption, campaign engagement, and customer feedback.

Skills

Marketing strategy

Technical marketing

Sales enablement

Content creation

Education

Bachelor’s degree in marketing, communications, business or a related field

Tools

CRM systems

Marketing automation

ABM platforms

Content management

Job description

M.C. Dean, headquartered in Tysons, Virginia, is seeking a Product Marketing Specialist to join the Security and Electronic Systems (SES) unit.

You will translate complex engineering and security capabilities into clear value propositions, drive GTM plans, and enable sales across federal, local, and commercial customers. In this role you will collaborate with Product Management, Engineering, R&D, and field teams to develop marketing collateral, launch assets, and campaign content, while shaping