Product Marketing Specialist 2

M.C. Dean; Tysons (VA); On-site; USD 79,000 - 107,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid time off

401k Retirement Plan

Military Reserve pay offset

Paid maternity leave

Tuition reimbursement

Job summary

M.C. Dean in Tysons, Virginia, is seeking a Product Marketing Specialist for its Security and Electronic Systems (SES) unit. You will translate technical features into customer-focused value, develop marketing collateral, and support product launches.

Collaborate with Product Management, Engineering, and R&D, and sales to craft go-to-market plans, ICPs, and buyer personas, while ensuring content aligns with strategic goals and regulatory requirements.

Qualifications

• Bachelor’s degree required in marketing, communications, business or related field.
• 2+ years in product marketing, technical marketing, B2B marketing, sales enablement or related role.
• Ability to translate technical products into clear customer-facing value propositions.
• Strong writing, editing, presentation, and project coordination skills.
• Experience developing marketing collateral, sales enablement tools, campaign content, or launches.

Responsibilities

• Develop strategic marketing plans for assigned products using market research, competitive analysis, pricing insights, and buyer insights to identify segments and growth opportunities.
• Maintain buyer personas, ICPs, buying-process insights, customer pain points, and competitive intelligence for assigned solutions.
• Synthesize customer feedback and voice-of-customer inputs to inform positioning and roadmaps.

Skills

Writing

Editing

Presentation

Project coordination

Content development

Campaign planning

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CRM

Marketing Automation

ABM Platforms

Analytics

Content Management Systems

Job description

Overview

About M.C. Dean

M.C. Dean is Building Intelligence®. We design, build, operate, and maintain cyber-physical solutions for the nation’s most mission-critical facilities, secure environments, complex infrastructure, and global enterprises. With over 9,000 employees, our capabilities span electrical, electronic security, telecommunications, life safety, automation and controls, audiovisual, and IT systems. Headquarters in Tysons, Virginia, M.C. Dean delivers resilient, secure, and innovative power and technology solutions through engineering expertise and smart systems integration.

Why Join Us?

Our people are passionate about engineering innovation that improves lives and drives impactful change. Guided by our core values—agility, expertise, and trust—we foster a collaborative and forward-thinking work environment. At M.C. Dean, we are committed to building the next generation of technical leaders in electrical, engineering, and cybersecurity industries.

We are seeking a Product Marketing Specialist to join our Security and Electronic Systems (SES) business Unit. As part of SES Strategic Business Unit you will be part of a team that designs, engineers, integrates, operates and maintains electronic security services inclusive of intrusion detection, access control, biometric authentication, video surveillance, audio visual, it systems, perimeter defense and command and control systems for federal, local and commercial customers across high-growth markets.

Responsibilities

Key Responsibilities

• Develop strategic marketing plans for assigned products or product lines using primary and secondary market research, competitive analysis, pricing insights, customer engagement, and business planning to identify target segments, buyer needs, market dynamics, and growth opportunities.
• Maintain buyer personas, ideal customer profiles (ICPs), buying-process insights, customer pain points, and competitive intelligence for assigned solutions.
• Synthesize customer feedback, win/loss insights, and voice-of-customer input to inform positioning, go-to-market plans, and product-line roadmaps that drive adoption and differentiation.

Product Development and Customer Advocacy

• Serve as Marketing’s primary advocate on cross-functional development teams, translating customer feedback and use cases into product requirements and partnering with Product Management, Engineering, and R&D to shape new features and functionality.
• Identifies areas for growth and creates strategic product line roadmaps to help drive adoption of the product and differentiating features.
• Lead cross-functional resolution of customer satisfaction issues and incorporate lessons learned into product and go-to-market plans.

Positioning, Messaging, and Content

• Develop differentiated, customer-centered positioning and messaging that translate technical features and operational capabilities into clear, audience-specific value stories for customers, partners, sales teams, and internal stakeholders.
• Create product marketing and launch assets, including solution briefs, web and campaign copy, press releases, customer presentations, sales playbooks, battlecards, FAQs, videos, podcasts, sales training materials, and other customer-facing collateral.

Go-to-Market and Launch Execution

• Lead product and solution launch by aligning strategy, product and sales readiness, pricing, campaign timing, contributors, approvals, communications, and deliverables with Product Management and Marketing & Communications.
• Define launch success metrics and monitor post-launch performance, adoption, campaign engagement, and customer feedback.

Sales Enablement, Growth, and Field Support

• Equip sales, business development, customer success, partner, and field teams with training, messaging, content, and tools that support buyer conversations, competitive selling, and field solutions.
• Collaborate with demand generation, account-based marketing, Product Management, Business Development, and field teams on targeted campaigns, pricing, and market-development programs.
• Adapt messaging and programs for vertical markets, strategic accounts, partner channels, regional teams, upsell, cross-sell, customer advocacy, and retention to drive growth across the Security Business Unit and Technology Group.

Analytics, Product Operations, and Process Improvement

• Use marketing analytics, CRM data, campaign performance, voice-of-customer programs, product analytics, and AI-enabled tools to evaluate effectiveness, adoption, and improvement opportunities.

• Coordinate resolution of product-ordering, supporting-system, tool, and manufacturing-supply issues with operations and technical teams to minimize customer and field impact.

• Maintain content management, enablement, and marketing automation workflows, along with repeatable product marketing practices.

Qualifications

• Bachelor’s degree in marketing, communications, business or a related field.
• Minimum of 2+ years of experience in product marketing, technical marketing, B2B marketing, sales enablement, product management support, market research, or a related role.
• Ability to understand technical products, services, or solutions and translate them into clear customer-facing value propositions.
• Strong writing, editing, presentation, and project coordination skills.
• Experience developing marketing collateral, sales enablement tools, campaign content, or launch materials.
• Comfort collaborating with cross-functional teams and managing multiple priorities in a deadline-driven environment.
• Working knowledge of market research, competitive analysis, buyer personas, ICP development, customer journey mapping, and go-to-market planning.

Preferred Qualifications

• Experience in security, technology, critical infrastructure, systems integration, government, defense, construction, or complex B2B services.
• Familiarity with CRM, marketing automation, account-based marketing, analytics, content management, or sales enablement platforms.
• Experience supporting voice-of-customer programs, win/loss analysis, product launches, or partner/channel marketing.
• Ability to work with AI-enabled tools for research, content development, workflow automation, testing, or personalization.

Core Competencies

• Customer and mission orientation
• Project management and attention to detail
• Technical curiosity and ability to simplify complexity
• Analytical thinking and market awareness
• Clear, concise communication
• Cross-functional collaboration
• Agility, ownership, and continuous improvement

What we offer:

• A collaborative team inspired by the way engineering and innovation enhance customer outcomes, improve lives, and change the world for the better. We are driven by our core values of agility, expertise, and trust.
• An opportunity to lead and build a business with the support of an industry-leading firm that has been in business for 75 years.
• Investment in your skills and expertise through a combination of professional and technical training programs, including leadership training and tuition reimbursement.
• Open and transparent communication with senior leadership as well as local office management.

We offer an excellent benefits package including:

• A competitive salary
• Medical, dental, vision, life, and disability insurance
• Paid time off
• Tuition reimbursement
• 401k Retirement Plan
• Military Reserve pay offset
• Paid maternity leave

Abilities:

• Exposure to computer screens for an extended period of time.
• Sitting for extended periods of time.
• Reach by extending hands or arms in any direction.
• Have finger dexterity in order to manipulate objects with fingers rather than whole hands or arms, for example, using a keyboard.
• Listen to and understand information and ideas presented through spoken words and sentences.
• Communicate information and ideas in speaking so others will understand.
• Read and understand information and ideas presented in writing.
• Apply general rules to specific problems to produce answers that make sense.
• Identify and understand the speech of another person.

Pay Range

USD $79,000.00 - USD $107,000.00 /Yr.