Product Marketing Specialist II — Security Systems Growth

M.C. Dean; Tysons (VA); On-site; USD 79,000 - 107,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid time off

401k Retirement Plan

Military Reserve pay offset

Paid maternity leave

Tuition reimbursement

Job summary

M.C. Dean in Tysons, Virginia, is seeking a Product Marketing Specialist for its Security and Electronic Systems (SES) unit. You will translate technical features into customer-focused value, develop marketing collateral, and support product launches.

Collaborate with Product Management, Engineering, and R&D, and sales to craft go-to-market plans, ICPs, and buyer personas, while ensuring content aligns with strategic goals and regulatory requirements.

Qualifications

• Bachelor’s degree required in marketing, communications, business or related field.
• 2+ years in product marketing, technical marketing, B2B marketing, sales enablement or related role.
• Ability to translate technical products into clear customer-facing value propositions.
• Strong writing, editing, presentation, and project coordination skills.
• Experience developing marketing collateral, sales enablement tools, campaign content, or launches.

Responsibilities

• Develop strategic marketing plans for assigned products using market research, competitive analysis, pricing insights, and buyer insights to identify segments and growth opportunities.
• Maintain buyer personas, ICPs, buying-process insights, customer pain points, and competitive intelligence for assigned solutions.
• Synthesize customer feedback and voice-of-customer inputs to inform positioning and roadmaps.

Skills

Writing

Editing

Presentation

Project coordination

Content development

Campaign planning

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CRM

Marketing Automation

ABM Platforms

Analytics

Content Management Systems

Job description

M.C. Dean in Tysons, Virginia, is seeking a Product Marketing Specialist for its Security and Electronic Systems (SES) unit. You will translate technical features into customer-focused value, develop marketing collateral, and support product launches.

Collaborate with Product Management, Engineering, and R&D, and sales to craft go-to-market plans, ICPs, and buyer personas, while ensuring content aligns with strategic goals and regulatory requirements.