Senior Product Marketing Strategist - Institutional

MFS International Australia Pty Ltd; Boston (MA); Hybrid; USD 123,000 - 178,000; Full time

Benefits offered by this job

15% of base salary retirement match

Education assistance

Tuition reimbursement

Flexible benefits

Generous leave

Wellness programs

Job summary

MFS is seeking a Senior Strategist in Product Marketing to shape institutional marketing for investment capabilities across asset classes. The role requires deep market knowledge and cross-functional collaboration with Global Sales Enablement, Sales Leadership, Marketing, and Product teams.

The candidate should bring 8–12+ years in investment product marketing for institutions, strong messaging skills, and an ability to translate market insights into compelling campaigns and materials for

Qualifications

• Bachelor’s degree or the equivalent combination of education and relevant experience.
• Deep investment product marketing experience focused on institutional investors.
• Strong knowledge of institutional asset classes, investment strategies, and vehicles.
• Understanding of client types, decision processes, and asset allocation considerations.
• Proven ability to translate market conditions into differentiated marketing and sales enablement.

Responsibilities

• Develop and implement the institutional product marketing plan for investment capabilities.
• Create messaging and collateral for campaigns to drive awareness and engagement.
• Collaborate with sales enablement, channel marketing, and product teams to shape positioning.
• Produce thought leadership and content translating market trends into opportunities for institutions.
• Manage product launches with input from sales, investments, and marketing stakeholders.

Skills

Investment product marketing

Institutional investors

Strategic messaging

Sales enablement

Content development

Market insights

Education

Bachelor’s degree or equivalent experience

Job description

MFS is seeking a Senior Strategist in Product Marketing to shape institutional marketing for investment capabilities across asset classes. The role requires deep market knowledge and cross-functional collaboration with Global Sales Enablement, Sales Leadership, Marketing, and Product teams.

The candidate should bring 8–12+ years in investment product marketing for institutions, strong messaging skills, and an ability to translate market insights into compelling campaigns and materials for