Product Marketing - Senior Strategist (Institutional)

001 Mass Financial Services; Boston (MA); Hybrid; USD 123,000 - 178,000; Full time

Benefits offered by this job

15% of base salary retirement match

Education assistance

Tuition reimbursement

Flexible benefits

Generous leave

Wellness programs

Job summary

MFS is seeking a Senior Strategist in Product Marketing to shape institutional marketing for investment capabilities across asset classes. The role requires deep market knowledge and cross-functional collaboration with Global Sales Enablement, Sales Leadership, Marketing, and Product teams.

The candidate should bring 8–12+ years in investment product marketing for institutions, strong messaging skills, and an ability to translate market insights into compelling campaigns and materials for

Qualifications

• Bachelor’s degree or the equivalent combination of education and relevant experience.
• Deep investment product marketing experience focused on institutional investors.
• Strong knowledge of institutional asset classes, investment strategies, and vehicles.
• Understanding of client types, decision processes, and asset allocation considerations.
• Proven ability to translate market conditions into differentiated marketing and sales enablement.

Responsibilities

• Develop and implement the institutional product marketing plan for investment capabilities.
• Create messaging and collateral for campaigns to drive awareness and engagement.
• Collaborate with sales enablement, channel marketing, and product teams to shape positioning.
• Produce thought leadership and content translating market trends into opportunities for institutions.
• Manage product launches with input from sales, investments, and marketing stakeholders.

Skills

Investment product marketing

Institutional investors

Strategic messaging

Sales enablement

Content development

Market insights

Education

Bachelor’s degree or equivalent experience

Job description

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

The Product Marketing - Senior Strategist develops strategies to support the marketing of MFS institutional investment capabilities across asset classes, investment strategies, and investment vehicles. This individual must have a deep understanding of capital markets, institutional investor needs, portfolio construction considerations, and MFS investment positioning. The Senior Strategist is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities to support the business. These campaigns will build awareness and promote engagement and consideration for the firm’s capabilities in partnership with channel marketing. Additionally, the Product Marketing - Senior Strategist collaborates closely with the Global sales enablement teams, Sales Leadership, Marketing peers, and the Global Product specialists to formulate the market positioning, content development, and measurement. Furthermore, this role produces and disseminates sophisticated institutional-investor-focused content and thought leadership that translates market trends, investment insights, and portfolio challenges into compelling investment opportunities.

The Senior Strategist will also serve as the subject matter expert for integrated marketing materials that position and differentiate MFS with institutional audiences, including corporate and public pensions, insurers, sovereign wealth funds, endowments, foundations, consultants, family offices, and outsourced CIOs.

WHAT YOU WILL DO

Implement the Product Marketing Strategy for MFS’ Investment Products – Accountable for developing the institutional product marketing plan and framing MFS investment capability positioning across institutional client segments, leveraging market insights, client needs, and competitive differentiation. Additionally, work with the Sales leaders, Enablement teams, Client strategists, and the Global Product specialists to prioritize and determine the strategy. Develop and maintain institutional investment capability positioning and sales enablement systems for assigned strategies, translating portfolio offerings, market opportunities, investment themes, and allocator challenges into compelling messaging, sales narratives, and content frameworks. Collaborates with internal stakeholders to define and develop investment product content working with Global Enablement. Manage product launches – Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary content that will drive development of the marketing collateral, and promotions. Develop thought leadership, strategic content, and promotional campaigns that connect macroeconomic trends, market developments, and asset allocation challenges to MFS investment solutions and capabilities. Align activity with Strategic Initiatives and GTM plans – Develop a plan underpinned by MFS strategic initiatives to support strategic firm goals.

WHAT WE ARE LOOKING FOR

Bachelor’s degree or the equivalent combination of education and relevant experience and 8-12+ years of total relevant work experience.

Deep investment product marketing experience focused on institutional investors.

Strong knowledge of institutional asset classes, investment strategies, and investment vehicles including separate accounts, pooled funds, CITs, mutual funds, ETFs, and private market structures where applicable.

Thorough understanding of institutional client types, investment decision-making processes, portfolio construction frameworks, consultant influence models, and asset allocation considerations.

Proven experience translating institutional client challenges and market conditions into differentiated marketing, positioning, and sales enablement strategies.

Demonstrated ability to synthesize market events, investment research, and portfolio insights into compelling thought leadership, sales narratives, and promotional content designed for institutional investment audiences.

Strong understanding of the role investment strategies and vehicles play within institutional portfolios, including their use cases, benefits, risks, and allocation considerations.

Excellent influencing skills as this position primarily integrates and aligns the priorities, needs and requirements of the broader Enablement & Marketing organization, that optimize client experience; to influence increased adoption of MFS strategies resulting in increased sales, net new flows, client engagements.

Ability to partner with enablement, sales as well as channel marketing leads to ensure client feedback is continuously provided for the purpose of understanding the evolving needs of our clients across all channels.

Excellent written and verbal communication skills.

Base Salary Range: $123,000.00 - $177,500.00 This position is eligible for competitive incentive bonus. At MFS, we believe in fair and transparent compensation. For that reason, we’re including the salary range for this position. This range reflects our good-faith expectation for what we’ll pay depending on the candidate’s experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensation based on both individual and company performance.

Other components of our Total Rewards Package include:

• MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
• Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
• Education Assistance: Tuition reimbursement up to $8,000 annually
• Education Assistance: Access to discounted tutors and college coaches
• Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
• Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
• Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
• Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well‑being apps

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting. If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email [e-mail] for assistance.

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.

For almost a century, investors around the world have trusted MFS to achieve their investment goals. Since 1924, when our founders invented the mutual fund, collaboration, a long‑term focus and skilled active research have fueled our success. As a leading global investment manager, we hire employees who share our values, align with investors who share our long‑term philosophy, and always act in the best interest of our clients.