Senior Product Marketing Strategist

MFS Investment Management; Boston (MA); Hybrid; USD 123,000 - 178,000; Full time

Benefits offered by this job

Retirement contribution

Loan repayment assistance

Tuition reimbursement

Discounted tutors

Generous paid leave

HSA employer contribution

Commuter benefits & FSA

Wellness programs

Job summary

MFS Investment Management is seeking a Senior Product Marketing Strategist to shape the messaging and collateral for its investment products, collaborating with Strategy and Insights to drive engagement in the intermediary market.

The role oversees content deployment, coordinates resources across departments, and acts as the SME for integrated marketing materials that differentiate MFS in the Intermediary space, ultimately increasing awareness and client adoption.

Qualifications

• Bachelor's degree and 8-12+ years of total relevant work experience.
• Deep investment product marketing experience focused on the Intermediary market.
• Thorough understanding of distribution strategy and financial advisors' needs.
• Excellent influencing skills to align priorities across Enablement & Marketing.
• Ability to partner with enablement, sales and channel marketing to gather advisor feedback.
• Excellent written and verbal communication skills.

Responsibilities

• Implement the Product Marketing Strategy for MFS' Investment Products and frame positioning for the intermediary segment.
• Develop and Maintain the Investment Product Selling System in collaboration with Global Enablement.
• Manage product launches by coordinating content with sales, investments and channel marketing.
• Align activity with Strategic Initiatives and GTM plans to support firm goals.

Skills

Product marketing strategy

Content development

Campaign management

Cross-functional collaboration

Financial services marketing

Education

Bachelor's degree

Job description

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

The Senior Product Marketing Strategist develops strategies to support the marketing of MFS' investment product range and is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities to support the business. These campaigns will build awareness and promote engagement and consideration for the firm's capabilities in partnership with the Strategy and Insights Group. In addition, the Senior Product Marketing Strategist collaborates closely with the Global Sales Enablement team, Sales Leadership, Marketing peers, and the Global Product specialists to formulate the market positioning, content development, and measurement of impact.

In addition, this role oversees the execution of the product content, and coordinates resources from other departments, as well as produce and disseminate sophisticated, intermediary focused content. Furthermore, the Senior Strategist will serve as the subject matter expert for any integrated marketing material that positively position and differentiate MFS in the Intermediary marketplace to increase awareness, consideration, and selection by intermediary investors.

WHAT YOU WILL DO

• Implement the Product Marketing Strategy for MFS' Investment Products - accountable for developing the product marketing plan and framing our positioning within the intermediary segment. Additionally, this manager will work with the Sales leaders, enablement teams, client strategists, and the Global Product specialists to prioritize and determine the strategy.

• Develop and Maintain the Investment Product Selling System for assigned Investment Product - collaborates with internal stakeholders to define and develop investment product content working with Global Enablement.

• Manage product launches - solicit input from key stakeholders within sales, investments and channel marketing to build the necessary content that will drive development of the marketing collateral, and promotions. Develop content with a commercial orientation providing actionable insight for financial professionals and their clients.

• Align activity with Strategic Initiatives and GTM plans - develop a plan underpinned by MFS strategic initiatives to support strategic firm goals.

WHAT WE ARE LOOKING FOR

• Bachelor's degree or the equivalent combination of education and relevant experience and 8-12+ years of total relevant work experience.

• Deep investment product marketing experience focused on the Intermediary market. Strong knowledge of investment vehicles such as Mutual Funds and ETFs.

• Thorough understanding of distribution strategy and financial advisors' needs, challenges, and business process with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.

• Excellent influencing skills as this position primarily integrating and aligning the priorities, needs and requirements of the broader Enablement & Marketing organization, that optimize client experience; to influence increased adoption of MFS strategies resulting in increased sales, net new flows, client engagements and new producers.

• Ability to partner with enablement, sales as well as channel marketing leads to ensure financial advisor (client) feedback is continuously provided for the purpose of understanding the evolving needs of our clients across all channels (advisor, platforms etc.).

• Excellent written and verbal communication skills.

PREFERRED SKILLS, QUALIFICATIONS & EXPERIENCE

• Intellectually curious seeking to understand current market dynamics as well as industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process.

• Demonstrated ability to think critically and challenge stakeholders effectively to advance consideration and debate of alternative points of view.

• Analytical skills to study, analyze and synthesize competitor and industry research and reports that result in actionable recommendations and considerations for optimization of existing products/offers and the development or new products/offers.

• Experience in financial service marketing.

• Detail-oriented, organized with the ability to lead complex projects.

• Highly energized, creative thinker. Ability to turn ideas into actionable items.

• Ability to stay on task in a dynamic and constantly changing environment.

• Motivated with strong drive for business results.

#LI-JN1

Base Salary Range: $123,000.00 - $177,500.00This position is eligible for competitive incentive bonus.

At MFS, we believe in fair and transparent compensation. For that reason, we're including the salary range for this position. This range reflects our good-faith expectation forwhat we'll pay depending on the candidate's experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensationbased on both individual and company performance. Other components of our Total Rewards Package include:

• MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)

• Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider

• Education Assistance: Tuition reimbursement up to $8,000 annually

• Education Assistance: Access to discounted tutors and college coaches

• Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves

• Choice of medical and dental plans and an and an employer contribution into the Health Savings Account

• Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)

• Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps

Our compensation philosophy is to pay competitively for talent while ensuring equity across employees performing comparable work. We are committed to transparency - if you have questions about how we arrived at this range or what additional benefits and bonus opportunities come with the role, we'll be happy to discuss them

#LI-HYBRID

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email [e-mail] for assistance.

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.