Senior Product Marketing Partner – Home Equity Growth

Citizens Bank; Westwood (MA); Hybrid; USD 100,000 - 122,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Education reimbursement

Wellness programs

Flexible work arrangements

Job summary

Citizens Bank is seeking a Product Marketing Partner for its Home Equity business, reporting to the Home Lending Marketing Growth Strategist. You will shape marketing strategy, develop high-impact multi-channel plans, and drive customer engagement, acquisition, and retention.

The role requires 5-8 years in marketing, a customer-centric approach, and strong analytical and communication skills. The position offers a hybrid schedule with 4 days in Westwood, MA and 1 day remote, with a salary of

Qualifications

• 5-8 years of experience in marketing, executing digital and multichannel lead generation and/or brand campaigns.
• Bring a customer centric approach
• Analytical mindset with comfort using performance data, customer insights, and market intelligence to inform decisions.
• Excellent communication skills, with the ability to turn complex business needs into clear, customer-focused messaging.
• Curiosity, creativity, and a passion for improving customer experience.
• Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
• Strong ability to collaborate across functions, influence partners, and manage priorities.

Responsibilities

• Become subject matter expert on our Home Equity product offering and customer experience.
• Gather and analyze market, consumer and competitive intelligence to help inform marketing strategies
• Shape how customer insights translate into end-to-end marketing strategy and execution
• Conduct competitive analysis to inform positioning, messaging, and campaign strategy
• Own marketing calendar
• Support strategy and creative development for product launches.
• Guide value proposition messaging
• Help explore new marketing partnerships, media opportunities and strategies.
• Partner with the Marketing Manager to write and/or review creative briefs
• Support the development and execution of multi-channel lifecycle programs that support customer engagement and growth.
• Monitor campaign performance, customer behavior, category trends, and competitive insights to identify opportunities for optimization.

Skills

Marketing leadership

Digital marketing

Multichannel campaigns

Customer insights

Communication skills

Job description

Citizens Bank is seeking a Product Marketing Partner for its Home Equity business, reporting to the Home Lending Marketing Growth Strategist. You will shape marketing strategy, develop high-impact multi-channel plans, and drive customer engagement, acquisition, and retention.

The role requires 5-8 years in marketing, a customer-centric approach, and strong analytical and communication skills. The position offers a hybrid schedule with 4 days in Westwood, MA and 1 day remote, with a salary of