Growth-Focused Product Marketing Partner - Home Equity

Citizens; Westwood (MA); Hybrid; USD 100,000 - 122,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement benefits

Maternity/Paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens is seeking a Product Marketing Partner for our Home Equity business to shape strategy, build high-impact plans, and support multi-channel campaigns that drive engagement, acquisition, utilization, and retention.

You will partner with the Home Lending Marketing Growth Strategist to translate customer insights into end-to-end marketing strategies and guide campaigns, while exploring partnerships and optimizing performance.

Qualifications

• 5-8 years of experience in marketing, executing digital and multichannel lead generation and/or brand campaigns.
• Customer-centric approach to marketing decisions.
• Analytical mindset using performance data and market intelligence.
• Excellent communication skills to translate complex needs into clear messaging.
• Curiosity, creativity, and passion for improving customer experience.
• Proven ability to translate customer data into end-to-end marketing strategies that drive outcomes.

Responsibilities

• Become subject matter expert on our Home Equity product offering and customer experience.
• Gather and analyze market, consumer and competitive intelligence to inform marketing strategies
• Shape how customer insights translate into end-to-end marketing strategy and execution
• Conduct competitive analysis to inform positioning, messaging, and campaign strategy
• Own marketing calendar
• Support strategy and creative development for product launches.
• Guide value proposition messaging
• Explore new marketing partnerships, media opportunities and strategies
• Partner with Marketing Manager to write/review creative briefs
• Support multi-channel lifecycle programs that drive engagement and growth
• Monitor campaign performance, customer behavior, and category trends to identify optimization opportunities

Skills

Customer-centric mindset

Analytical mindset

Excellent communication

Cross-functional collaboration

Market intelligence

Lifecycle marketing

Job description

Citizens is seeking a Product Marketing Partner for our Home Equity business to shape strategy, build high-impact plans, and support multi-channel campaigns that drive engagement, acquisition, utilization, and retention.

You will partner with the Home Lending Marketing Growth Strategist to translate customer insights into end-to-end marketing strategies and guide campaigns, while exploring partnerships and optimizing performance.