Senior Product Marketing Manager, Vertical Solutions

Cresta; New York, San Francisco (NY, CA); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Remote work setup budget

Paid parental leave

Retirement savings plan

Commuter benefits

Job summary

Cresta seeks a Senior Product Marketing Manager for Vertical Solutions to own positioning, messaging, and GTM across Travel & Hospitality, Telecommunications, and more. You will build a repeatable vertical playbook and partner with product, sales, and marketing to accelerate pipeline and revenue.

You’ll translate platform capabilities into industry narratives, develop buyer personas, and lead industry launches with data-driven insights to shape roadmap and market perception.

Qualifications

• 7+ years of product marketing or solutions marketing experience in a multi-vertical environment.
• Ability to build repeatable vertical frameworks and ramp quickly on new industries.
• Strong written and verbal communication with senior stakeholders.

Responsibilities

• Own the development and refinement of positioning and messaging for Travel & Hospitality and Telecommunications.
• Create a repeatable vertical playbook with industry narratives, personas, use cases, proof points, and enablement.
• Shape market conversations through content, events, analyst engagement, and customer storytelling.
• Develop deep buyer personas for each covered vertical to drive relevant messaging and deals.
• Partner with product, sales, solutions, and marketing to execute industry-specific GTM strategies.
• Lead vertical launches and create sales enablement materials to drive adoption.
• Provide data-driven insights to influence roadmap priorities and vertical investment decisions.
• Move fast and balance strategic thinking with hands-on execution to win in high-impact industries.

Skills

Product marketing

Cross-functional leadership

Market analysis

Executive communication

B2B marketing

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

Senior Product Marketing Manager, Vertical Solutions

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:
We’re looking for an exceptional Senior Product Marketing Manager, Vertical Solutions to own and scale Cresta’s positioning, messaging, and GTM strategy across a portfolio of industries, led by Travel & Hospitality and Telecommunications. This is not a single-vertical role. It’s for a solutions marketer who has worked inside a mature, multi-industry go-to-market motion and knows how to build vertical marketing as a repeatable system: one that gives each industry a sharp, credible story and scales as Cresta adds more. You’ll report to the VP of Product Marketing and play a critical role in how Cresta positions, sells, and grows across several of its most important verticals.

Responsibilities:

• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives in each
• You’ll build the repeatable vertical playbook (a common framework for industry narratives, personas, use cases, proof points, and enablement) and apply it across the covered verticals, so each gets high-quality coverage and new verticals can be added efficiently
• You’ll help establish Creta as a thought leader in each covered industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
• You’ll develop and maintain deep buyer personas for each covered vertical, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of how our wins and losses vary by industry, use case, and buyer will give you a data-driven point of view to influence roadmap priorities, sharpen our positioning, and guide where Cresta deepens its vertical investment over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Creta win across complex, high-impact industries

Qualifications:

• At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion
• Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries
• Domain knowledge and experience marketing to least one of Travel & Hospitality or Telecommunications
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis
• Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Preferred Qualifications:

• Experience in software categories related to contact centers, customer experience, and AI Agents
• Experience marketing to Home Services, Utilities, or Retail
• Experience in hypergrowth scale-ups

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $150,000 - 200,000 base + Equity

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [e-mail] (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.