Senior Product Marketing Manager, US

Orange Logic; United States; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Remote work environment

Health insurance (Medical, Dental, & V

Life & Disability Insurance

401(k) with employer match

20 Days PTO

Parental leave (8 weeks)

Company holidays (8)

Job summary

Orange Logic is seeking a Senior Product Marketing Manager to define product positioning, messaging, and market strategy for its DAM platform. You will bridge Product and Marketing, shaping go-to-market plans and influencing cross-functional teams to drive enterprise adoption and revenue.

The role emphasizes customer evidence, competitive intelligence, and executive thought leadership, with focus on AI-driven market shifts and scalable enablement for Sales.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7+ years of product marketing experience in B2B SaaS environments, enterprise or sales-led growth.
• Proven success leading product launches and GTM initiatives in complex markets.
• Strong experience developing strategic messaging and value-based storytelling for technical audiences.
• Experience supporting enterprise sales with enablement content and messaging.
• DAM, content management, or related enterprise software experience preferred.
• Ability to influence cross-functional stakeholders and drive alignment across Product, Marketing, and Sales.
• Strong analytical and strategic thinking with data-driven decision-making.
• Exceptional written, verbal, and presentation skills.
• Experience in fast-paced technology environments preferred.

Responsibilities

• Own corporate and product positioning, messaging architecture, buyer personas, priority use cases, differentiation, and proof standards across all touchpoints.
• Shape market narrative and category strategy across DAM, content operations, content orchestration, and AI-driven shifts.
• Lead product marketing strategy with a tiered go-to-market launch framework linked to roadmap priorities.
• Build market and competitive intelligence using customer insights, win/loss data, analyst perspectives, and Sales feedback.
• Own analyst relations strategy and market education with executive preparation.
• Define customer evidence strategy by industry, use case, and persona; partner with Sales and Content to activate proof.
• Develop sales enablement frameworks, competitive guidance, and training to improve buyer conversations.
• Shape executive thought-leadership themes and market points of view with cross-functional partners.
• Maintain product fluency through Roadmap reviews, demos, and certifications; translate tech into business value.
• Lead AI-enabled research and repeatable workflows to accelerate insights, messaging, and launch prep.

Skills

Product marketing

B2B SaaS

GTM strategy

Messaging & positioning

Sales enablement

Cross-functional collaboration

Analytical thinking

Written & verbal communication

Education

Bachelor's degree

Job description

Careers at Orange Logic

Senior Product Marketing Manager

US

At Orange Logic, we’ve been solving complex content challenges for over two decades. Driven by innovation, curiosity, and a passion for impact, our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We’re not just building powerful software, we’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value.

The Senior Product Marketing Manager defines how Orange Logic positions its products, understands its market, and communicates its value to enterprise buyers. Serving as the strategic bridge between Product and Marketing, this role translates product innovation, customer evidence, competitive intelligence, and market insight into differentiated positioning and go-to-market strategies.

Your Role at Orange Logic:

• Own corporate and product positioning, messaging architecture, buyer personas, priority use cases, differentiation, and proof standards; ensure consistent narratives across product, industry, campaign, website, and sales experiences
• Shape Orange Logic’s market narrative and category strategy across digital asset management, content operations, content orchestration, and AI-driven shifts; identify the conversations and claims the company can credibly lead
• Lead product marketing strategy and establish a tiered go-to-market launch framework, connecting roadmap priorities to audiences, messaging, enablement, customer communications, activation plans, and measurable outcomes
• Build a continuous market and competitive intelligence practice using customer and prospect insight, win/loss learning, competitor developments, analyst perspectives, and Sales feedback to inform positioning, GTM, and Product decisions
• Own analyst relations strategy and market education, including analyst priorities, briefing narratives, supporting evidence, executive preparation, and structured follow-through on analyst feedback
• Define the customer evidence strategy by industry, use case, persona, and strategic claim; partner with Sales, Customer Success, and Content to identify advocates, substantiate outcomes, and activate reusable proof
• Develop sales and SDR enablement frameworks, competitive guidance, value narratives, launch materials, and training that improve buyer conversations and support enterprise deal progression
• Shape executive thought-leadership themes and market points of view, partnering with Content, Communications, and executives on credible articles, speaking narratives, analyst engagement, and strategic market moments
• Maintain deep, hands-on product fluency through regular Link usage, Product collaboration, roadmap and release reviews, demos, and applicable Orange U certification; translate technical capabilities into buyer problems and business value
• Use AI-enabled research, intelligence, and repeatable workflows to accelerate insight generation, messaging development, competitive monitoring, and launch preparation while protecting accuracy and source quality; lead cross-functional initiatives with clear accountability and measurable impact

Ideal Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• 7+ years of product marketing experience in B2B SaaS environments, preferably within enterprise or sales-led growth organizations
• Proven success leading product launches, GTM initiatives, and sales enablement programs in complex technology markets
• Strong experience developing strategic messaging, positioning frameworks, and value-based storytelling for technical and executive audiences
• Experience supporting enterprise sales organizations with enablement content, competitive strategy, and customer-facing messaging
• DAM, content management, martech, or related enterprise software experience strongly preferred
• Demonstrated ability to influence cross-functional stakeholders and drive alignment across Product, Marketing, and Sales teams
• Strong analytical and strategic thinking skills with a data-driven approach to decision-making
• Exceptional written, verbal, and presentation communication skills
• Experience working in fast-paced, high-growth technology environments preferred

Perks of joining the team:

• Competitive compensation
• Medical, Dental, & Vision Insurance
• Life & Disability Insurance
• 401(k) & Roth with 4% employer match (fully vested)
• 20 Days PTO
• 8 Weeks Parental Leave
• 8 Company Holidays
• Remote Work Environment

Compensation:

The target compensation for this position is $130,000 - $160,000 in most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Orange Logic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees.