Senior PMM: B2B SaaS, Tech Evangelist & GTM Lead

IBM; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM Confluent is seeking a Product Marketing Manager to own messaging, positioning, and go-to-market for a complex SaaS offering. You will translate market insights into differentiated stories for developers, architects, and technical executives while collaborating with Events, Field Marketing, Product, Campaigns, Analyst and Sales teams.

The role emphasizes data-driven growth, cross-functional leadership, and hands-on content creation across blogs, whitepapers, reference architectures, and web

Qualifications

• 3+ years of product marketing experience supporting B2B SaaS products for technical users, or 5+ years of relevant experience in consulting, B2B SaaS or product.
• Strong copywriting, messaging, and product evangelism skills.
• Ability to understand complex products and architectures and translate them into compelling stories.

Responsibilities

• Define market requirements and differentiated positioning for IBM Confluent.
• Craft compelling stories to drive product, services, and solution adoption using success stories and market proof points.
• Create audience-specific content (blogs, whitepapers, reference architectures, web copy) for developers, architects, data engineers, and tech executives.
• Lead cross-functional collaboration across marketing, product, and sales teams to align strategies and drive outcomes.
• Lead data-driven GTM strategies and analyze funnel performance to identify improvements in awareness, engagement, evaluation, and pipeline generation.
• Engage with clients, partners, and analysts to align market strategies and drive measurable outcomes.
• Identify product gaps affecting GTM success and work with Product Management to address them.

Skills

Product marketing

B2B SaaS

Copywriting

Messaging & positioning

Technical acumen

Data-driven mindset

Cross-functional collaboration

Project management

Education

Master's Degree

Tools

Apache Kafka

Apache Flink

Apache Iceberg

Job description

IBM Confluent is seeking a Product Marketing Manager to own messaging, positioning, and go-to-market for a complex SaaS offering. You will translate market insights into differentiated stories for developers, architects, and technical executives while collaborating with Events, Field Marketing, Product, Campaigns, Analyst and Sales teams.

The role emphasizes data-driven growth, cross-functional leadership, and hands-on content creation across blogs, whitepapers, reference architectures, and web