Senior Product Marketing Manager - Solutions

Snowflake, Inc; Menlo Park (CA); On-site; USD 100,000 - 160,000; Full time

Job summary

An established industry player is seeking a dynamic Sr Product Marketing Manager to redefine go-to-market strategies for innovative solutions across various sectors. This role is pivotal in engaging key decision-makers, crafting impactful messaging, and driving strategic initiatives that showcase the power of data and AI. With a focus on collaboration and results, you'll lead the 'Snowflake on Snowflake' program, demonstrating real-world applications of the platform. Join a fast-growing company that values innovation and empowers its employees to make a significant impact in the tech landscape.

Qualifications

• 6+ years in product/solutions marketing, focusing on B2B SaaS or enterprise tech.
• Strong skills in messaging, GTM strategies, and cross-functional collaboration.

Responsibilities

• Develop and execute GTM strategies for horizontal solutions targeting departmental decision-makers.
• Own the Snowflake on Snowflake program, showcasing internal use cases for prospective customers.

Skills

Product Marketing

Solutions Marketing

Cross-Functional Collaboration

Messaging and Positioning

Market Intelligence

Communication Skills

Results-Oriented Mindset

Education

BA/BS

MBA

Job description

Build the future of the AI Data Cloud. Join the Snowflake team.

At Snowflake, we're redefining what’s possible with data and AI. From our inception, we've been driven by a singular mission: to build a cloud data platform that empowers every user with accessibility, affordability, and unmatched performance. With our unique architecture designed for the cloud from the ground up, Snowflake seamlessly blends the power of core data warehousing, native AI capabilities, privacy-preserving collaboration and the flexibility of the cloud—all at a fraction of the cost of traditional solutions.

The Sr Product Marketing Manager – Solutions will play a critical role in defining and executing go-to-market strategies for Snowflake’s cross-industry, horizontal solution areas—such as Finance, Supply Chain, and Operations. This role focuses on engaging line of business (LOB) leaders and departmental buyers, helping them understand how Snowflake’s platform can solve their most pressing challenges through data and AI.

This role will also lead our “Snowflake on Snowflake” (Customer Zero) marketing program, helping to showcase internal Snowflake use cases as proof points for our own technology in action. You'll partner to activate horizontal solutions through various demand generation and industry channels to drive impact with our most strategic LOB-focused initiatives.

RESPONSIBILITIES:

• Marketing Strategy - Develop and execute GTM strategies for horizontal solutions across functions like finance, supply chain, and operations, targeting departmental decision-makers while aligning with Snowflake’s industry GTM approach.

• Snowflake on Snowflake Ownership - Own and scale the Snowflake on Snowflake (Customer Zero) program, identifying internal Snowflake use cases that demonstrate the value of our platform to prospective customers. Partner with internal stakeholders to package these stories into compelling marketing and enablement assets.

• Messaging & Positioning - Craft persona-based messaging and solution positioning that clearly articulates how Snowflake solves functional challenges with measurable business impact, using industry context to deepen relevance.

• Solution Packaging - Lead cross-functional efforts to define, package, and launch horizontal solutions, working with industry marketing and integrated marketing teams to bring offerings to market.

• Sales Plays & Enablement - Create and deliver scalable, repeatable sales plays focused on line of business personas across industries. Build supporting collateral to enable sales, partner, and solution engineering teams.

• Cross-Functional Collaboration - Partner with Industry marketing, partner marketing, demand generation, field marketing and other teams to ensure horizontal solutions are embedded in strategic programs and amplified at relevant field and industry events.

• Customer & Market Intelligence - Leverage competitive analysis, customer feedback, and market trends to refine messaging, identify solution gaps, and uncover new opportunities.

OUR IDEAL CANDIDATE WILL HAVE:

• 6+ years of experience in product marketing or solutions marketing, ideally with a focus on functional buyers and horizontal offerings in a B2B SaaS or enterprise tech environment

• Deep understanding of line of business personas such as CFOs, heads of supply chain, operations leaders, or COOs

• Proven ability to craft compelling messaging and scalable GTM strategies

• Experience running or contributing to internal use case/customer zero programs is a plus

• Strong cross-functional collaboration skills and a track record of influencing without authority

• Excellent communication skills with the ability to simplify complex topics for executive and technical audiences

• Results-oriented mindset with a passion for delivering impact across product launches, field enablement, and campaign execution

• BA/BS required; MBA preferred

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?