Senior Product Marketing Manager - SMB Commercial Workspaces

HP; Spring (TX); On-site; USD 105,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Parental leave

Job summary

HP is seeking a Product/Performance Marketing Manager for Business Personal Systems (BPS) Commercial Workspaces. You will lead end-to-end marketing strategy for PC-related workspace products, including docks, displays, peripherals, software, and security, with a strong SMB focus.

You will drive performance marketing, develop demand generation campaigns across digital channels, and collaborate with sales, product, and channel teams to enable pipeline growth and revenue.

Qualifications

• 6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
• 4+ years in B2B-related work.
• Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
• Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
• Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
• Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
• Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
• Strong business acumen and deep understanding of product, sales, marketing, budget, and execution constraints.
• Ability to create and leverage product and performance marketing frameworks to operationalize and drive consistency of narrative, launch deliverables, activation, and measurement.
• Aptitude to synthesize data, insights, research, and campaign performance to develop business cases and improve customer product fit and conversion.
• Skilled in identifying market opportunities and articulating competitive differentiators.
• MBA or equivalent experience preferred.

Responsibilities

• Develop and deliver end-to-end workspace strategic marketing plans across the lifecycle of the Commercial portfolio, connecting docks, displays, peripherals, software solutions, and security into an integrated ecosystem around the PC, with a heavy emphasis on SMB.
• Develop integrated demand generation campaigns that convert demand into pipeline, opportunities, adoption, and revenue.
• Manage product marketing and campaign briefs from strategy through execution, including audience, asset, channel, timing, budget, and KPI requirements.
• Activate across digital, social, email, channel, events, HP.com, and other paid and owned programs.
• Optimize media, content, messaging, and asset deployment based on campaign performance and conversion outcomes.
• Track campaign KPIs and business impact, and recommend actions to scale, improve, or stop based on performance.
• Coordinate agencies and creative production, and support market and channel activation with content and asset playbooks and partner-ready assets.
• Project manage workspace and performance marketing deliverables.
• Collaborate with key stakeholders to identify, plan, and deliver critical GTM and sustaining marketing assets to enable sales and establish KPIs for regular reports across the BPS portfolio.
• Conduct customer research and market analyses to understand the competitive landscape, establish workspace differentiators and value propositions, and lead development of key messages, narratives, and KSPs.
• Create new and contribute to existing marketing documentation, including website and store copy, white papers, campaign assets, and more, to articulate the benefits of products in workspaces, the problems they solve, and the experiences and capabilities they enable.
• Use AI tools such as Copilot, ChatGPT, and DeepSights to create more efficient workstreams, bring innovative ideas forward, and review ideas, strategies, and briefs.
• Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
• Identify gaps and opportunities to streamline current BPS processes and improve funnel conversion.
• Take initiative to solve problems when conflicting needs arise, clarify asks and rationale, and navigate with calm, discipline, and a sense of what is right for HP.
• Manage budget, costs, project timelines, agency coordination, and campaign delivery.

Skills

Product marketing

Performance marketing

Demand generation

Brand marketing

Cross-functional leadership

KPIs

Education

MBA or equivalent experience

Job description

HP is seeking a Product/Performance Marketing Manager for Business Personal Systems (BPS) Commercial Workspaces. You will lead end-to-end marketing strategy for PC-related workspace products, including docks, displays, peripherals, software, and security, with a strong SMB focus.

You will drive performance marketing, develop demand generation campaigns across digital channels, and collaborate with sales, product, and channel teams to enable pipeline growth and revenue.