Product & Performance Marketing Lead, SMB Workspaces

Hewlett Packard Enterprise; Spring, Northern (TX, KY); Hybrid; USD 105,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

Paid holidays

Flexible vacation

Job summary

Hewlett Packard Enterprise seeks a Product/Performance Marketing Manager for Business Personal Systems Commercial Workspaces. Lead end-to-end workspace marketing, develop integrated demand campaigns, and align cross-functional teams to drive SMB and enterprise growth.

You will craft messaging, KPIs, and assets, leveraging AI tools to optimize campaigns and reports. Expect collaboration with product, sales, and channel teams to enable pipeline and revenue.

Qualifications

• 6+ years in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
• 4+ years in B2B-related work.
• Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
• Strong KPI definition, analysis, and optimization skills.
• MBA or equivalent experience preferred.

Responsibilities

• Develop end-to-end workspace strategic marketing plans across the Commercial portfolio.
• Create integrated demand generation campaigns across digital, social, email, channel, and events.
• Manage product marketing and campaign briefs from strategy through execution, including audience, asset, channel, timing, budget, and KPI requirements.
• Activate across digital, social, email, channel, events, HP.com, and other paid/owned programs.
• Coordinate agencies and creative production and support market activation with asset playbooks and partner assets.

Skills

Product marketing

Performance marketing

Demand generation

Brand marketing

B2B marketing

Campaign management

Cross-functional leadership

Analytics & data-driven

Education

MBA or equivalent experience

Tools

Copilot / ChatGPT / DeepSights

Job description

Hewlett Packard Enterprise seeks a Product/Performance Marketing Manager for Business Personal Systems Commercial Workspaces. Lead end-to-end workspace marketing, develop integrated demand campaigns, and align cross-functional teams to drive SMB and enterprise growth.

You will craft messaging, KPIs, and assets, leveraging AI tools to optimize campaigns and reports. Expect collaboration with product, sales, and channel teams to enable pipeline and revenue.