Senior Product Marketing Manager — Security Platform GTM

envoy.com; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Envoy is seeking a Senior Product Marketing Manager to shape Envoy's position in the security workplace and visitor management market. You will drive GTM success, spanning inbound strategy and outbound sales-facing motions to generate pipeline.

This onsite role requires at least four days a week in our San Francisco HQ. This role demands strong cross-functional collaboration and ownership as priorities shift in a fast-moving environment.

Qualifications

• 5–10 years of product marketing experience in a SaaS org.
• Background in security or regulated/compliance-driven industry.
• Portfolio highlighting previous work or projects.
• Excellent writing, storytelling, and research skills.
• Comfort collaborating across marketing, product, sales, and support teams.
• Experience with inbound and outbound marketing.
• Previous sales enablement experience.
• Proven ability to use and build AI tools to support PMM.
• Ownership mentality in ambiguous, fast-changing environments.
• Ability to prioritize and meet deadlines.

Responsibilities

• Conduct market, customer, and competitive research to drive positioning, messaging, and inform product strategy.
• Influence and shape the product roadmap from customer feedback and market trends.
• Lead and support planning, launch, and cross-functional implementation of campaigns, products, and features.
• Architect and execute end-to-end GTM strategies for large product launches with a clear narrative and cross-functional backlogs.
• Implement post-launch retrospectives to optimize the GTM playbook.
• Contextualize minor updates within the broader product vision and align cross-functional teams.
• Strategize and manage in-product communications to drive awareness and early access.
• Support pricing and packaging analyses and provide recommendations.
• Own creation of sales enablement assets: decks, one-pagers, training, sequences, competitive intel.
• Support content and demos for conferences and events; comfortable on-stage or panel.]
• CoT_job_summary_short: "COMPANY NAME: Envoy\nKEY POINTS: GTM strategy, cross-functional leadership, AI tooling"
• job_summary_short":"<p>Envoy is seeking a Senior Product Marketing Manager to shape Envoy's position in the security workplace and visitor management market. You will drive GTM success, spanning inbound strategy and outbound sales-facing motions to generate pipeline. This onsite role requires at least four days a week in our San Francisco HQ.</p><p>This role demands strong cross-functional collaboration and ownership as priorities shift in a fast-moving environment. You will partner with marketing, product, sales, and customer success to deliver compelling campaigns and product launches.</p>",
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Skills

Market research

Positioning & messaging

GTM strategy

Sales enablement

AI tooling

Storytelling

Cross-functional collaboration

Job description

Envoy is seeking a Senior Product Marketing Manager to shape Envoy's position in the security workplace and visitor management market. You will drive GTM success, spanning inbound strategy and outbound sales-facing motions to generate pipeline.

This onsite role requires at least four days a week in our San Francisco HQ. This role demands strong cross-functional collaboration and ownership as priorities shift in a fast-moving environment.